Tuesday, July 16, 2024

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Digital OOH

Ocean Outdoor, Toyota (GB) launch Special Olympics World Games coverage
Ocean Outdoor, Toyota (GB) launch Special Olympics World Games coverage

By M4G Bureau - June 20, 2023

Special Olympics GB fan zone opens at Westfield London

US’ Ballyhoo Media partners with The International SeaKeepers Society to advance climate research in South Florida
US’ Ballyhoo Media partners with The International SeaKeepers Society to advance climate research in South Florida

By Rajiv Raghunath - June 14, 2023

Media operator’s investment in green technology empowers brands to engage key audiences while driving change through its OOH platform

FRAMEN in strategic partnership with VIOOH for pDOOH
FRAMEN in strategic partnership with VIOOH for pDOOH

By Rajiv Raghunath - June 14, 2023

Through this partnership, advertisers will be able to engage with their target audiences through a network of over 6,000 screens located in coworking spaces, gyms, hotels, bars, gas stations, and other semi-public locations.

ARAGO teams up with Broadsign for pDOOH integration
ARAGO teams up with Broadsign for pDOOH integration

By Rajiv Raghunath - June 12, 2023

“Delivering more value and new opportunities, this integration enables our clients to maximise local omnichannel campaigns through streamlined global DOOH inventory purchasing,” says Paul Cahierre, CEO, ARAGO.

VIOOH launches new real-time platform alongside suite of premium features
VIOOH launches new real-time platform alongside suite of premium features

By M4G Bureau - June 08, 2023

VIOOH Trading Manager enables OOH media owners to trade their inventory programmatically with 40 leading DSPs in real time.

Vistar Media launches ad design studio to reimagine creative for DOOH
Vistar Media launches ad design studio to reimagine creative for DOOH

By M4G Bureau - June 07, 2023

Vistar Studio provides creative services globally to support advanced programmatic campaigns.

British athletes unite as the faces of powerful diversity & inclusion campaign
British athletes unite as the faces of powerful diversity & inclusion campaign

By M4G Bureau - June 06, 2023

‘This is What a Level Playing Field Looks Like’ is a call for fairer representation

Flow City, Broadsign partner to broaden access to global DOOH advertising
Flow City, Broadsign partner to broaden access to global DOOH advertising

By Rajiv Raghunath - June 01, 2023

Programmatic ad tech integration unlocks new DOOH inventory, including Clear Channel, for independent agencies, small businesses, and startups; introduces growth opportunities.

Ocean Outdoor drives retail and roadside development in Scotland’s OOH market
Ocean Outdoor drives retail and roadside development in Scotland’s OOH market

By M4G Bureau - May 31, 2023

Ocean is installing two large format full motion screens (5m wide x 7.5m high), working in partnership with Edinburgh St James.

Top honour for Xperia Group at Goafest’s Media Abby awards
Top honour for Xperia Group at Goafest’s Media Abby awards

By M4G Bureau - May 29, 2023

The OOH experiential agency won Gold in Innovative Use of Cinema

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