Campaigns
Maruti Suzuki unveils new Vitara Breeza, Dzire model in Kolkata with fun activities
By Ria Banerjee - November 09, 2017
Wonderz Entertainment conducted fun activities like push-ups for men, ball-the-basket, straw-separate, tongue-twisters, etc., to bring people to the car display zones; the audience response was cited as overwhelming
Total reinforces the ‘Quartz’ promise to keep motor engines young
By M4G Bureau - November 09, 2017
The OOH campaign has been rolled out in 15 cities, across 550 vantage points and 23 malls. Total aims to connect with 50+ million people. The brand is also planning activation and felicitation programmes this month
Emami Fair & Handsome makes a face to face connect with male audience
By M4G Bureau - November 08, 2017
Greenline Glo which planned and executed the campaign predominantly selected media in controlled environment where there is high consumer dwell time, such as, malls, cineplexes, corporate parks, whereas cab branding was also done to reinforce the brand presence
Madison Turnt partners Tata Salt in lighting up Chhatt Puja venue with solar energy
By M4G Bureau - November 07, 2017
Solar panels were placed along the banks of the kund to absorb the sun's energy during the day and use it for illuminating the kund at night; the panels would charge an artificial sun installation
SVF unveils gigantic poster of Tollywood film ‘Amazon Obhijaan’
By Ria Banerjee - November 07, 2017
Printed and executed by outdoor agency Arun Sign Service Pvt. Ltd., more than 100 man-hours and 80 people were engaged in creating and installing the mammoth poster, which consisted of individual prints that were fitted together on site.
Hotstar finds ‘Billions’ of ways to engage OOH audience
By M4G Bureau - November 07, 2017
Conceptualised by the in-house creative team at Hotstar, the outdoor campaign was planned and executed by The Social Street across Mumbai, Delhi and Bengaluru using over 70 billboards that featured both teaser and reveal creatives
Campus Shoes takes big strides on Delhi OOH landscape
By M4G Bureau - November 03, 2017
Targeting the youth audience, two different creatives have been used to connect with male and female audiences.
Netflix goes outdoor with ‘Stranger Things’
By Amaan Kazmi - November 02, 2017
Hoardings lined up across the roads and flyovers depict a gloomy road amidst the sunset to create the buzz for the second season of the American horror web series
OPPO burns bright at Sunburn in Kolkata
By Ria Banerjee - November 01, 2017
Giant inflatables of brand mascot Ollies, selfie booths caught the imagination of audiences
Philips, Aryan E-Soft showcase outdoor lighting solutions
By M4G Bureau - November 01, 2017
The outdoor innovation was executed in Delhi market during Diwali
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