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Campaigns

HDFC Life’s Captain Life makes presence at Comic-Con Bengaluru
HDFC Life’s Captain Life makes presence at Comic-Con Bengaluru

By M4G Bureau - February 03, 2018

The brand partnered with Comic-Con Bengaluru to further cement the brand’s commitment to demystify the insurance category

Fortune boards DMRC Line 5, 6 to promote ‘fresh atta’
Fortune boards DMRC Line 5, 6 to promote ‘fresh atta’

By M4G Bureau - February 02, 2018

The brand has opted for train wrap and in-train branding to promote its flour product. The creatives on the inside train panels focus upon the healthy ingredients of the offering

Amazon Prime Video takes thriller ‘Breathe’ to the streets
Amazon Prime Video takes thriller ‘Breathe’ to the streets

By M4G Bureau - February 01, 2018

Planned and executed by Rapport WW, the campaign creatively depicted the intensity of the show through innovations, use of impact sites like gantries, FOBs, and cluster branding. Formats like airport media, metro pillar media, and media at corporate parks and malls made the campaign all-pervasive

Vodafone amplifies road safety concerns
Vodafone amplifies road safety concerns

By M4G Bureau - January 31, 2018

Over 60 Vodafone volunteers participated in the ‘Vodafone Safety Bike Rally” in association with Meerut Traffic Police, and conducted ‘Nukkad Natak’ for public awareness of road safety

Rustomjee creates a whole township inside Mumbai Metro
Rustomjee creates a whole township inside Mumbai Metro

By M4G Bureau - January 30, 2018

The real estate brand has used floor graphics and other innovations inside Mumbai Metro rakes to depict the different amenities available at the Rustomjee Urbania Township

Star Bharat turns BQS into ‘mandaps’ Nimki Mukhiya’s wedding
Star Bharat turns BQS into ‘mandaps’ Nimki Mukhiya’s wedding

By M4G Bureau - January 29, 2018

Ideated and executed by The Social Street, in UP around 13 BQS were decked up in wedding regalia with bright-coloured décor, fresh flowers and enthusiastic promoters distributing wedding invitation cards

ArtPop works make it to UK billboards on interstates, highways
ArtPop works make it to UK billboards on interstates, highways

By M4G Bureau - January 25, 2018

Works from ArtPop competition held in the UK some time ago are now making it to the billboards, such as, on Interstate 26, Intersate 526

Vaseline delivers ‘6x’ impact in the outdoor
Vaseline delivers ‘6x’ impact in the outdoor

By M4G Bureau - January 24, 2018

Creative agency Underdog mindfully crunched the feature of the lotion to an easy to grasp ‘6x’ for the outdoor campaign, thus enabling the message to resonate with the target audience in clear terms

Nippon Paint portrays TN culture in all its resplendence
Nippon Paint portrays TN culture in all its resplendence

By M4G Bureau - January 23, 2018

Nippon Paint (India) has opted for a complete wrap of Southern Railways’ Shatabdi Express that runs between Chennai and Coimbatore train covering a distance of 497km, using imageries of Tamil Nadu’s rich culture

Amazon unveils ‘Great Indian Sale’ with compelling offers
Amazon unveils ‘Great Indian Sale’ with compelling offers

By M4G Bureau - January 22, 2018

The campaign, that is writ large on billboards and is highly visible on formats like BQS, corporate park media, and other transit media, beckons consumers with propositions like exchange offers, no-cost EMI, cash back

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