The brand has used high impact static media sites in the departure area of Coimbatore airport’s waiting area (SHA halls) to get maximum attention of the travelers
The OOH campaign is an extension of the brand’s humourous TVC that depicts cricket dressing room conversation in line with the brand proposition ‘You Are Not You When You’re Hungry’
The channel joined hands with Hyderabad-based NGO Abhaya to spread awareness on prevention of breast cancer on the occasion of the International Women’s Day