Friday, July 19, 2024

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Campaigns

Lodha Group champions water harvesting
Lodha Group champions water harvesting

By Bhawana Anand - August 16, 2018

The team handling the Palava project installed an innovative hoarding featuring a funnel tank with a capacity of 3,000 litres, to propagate the idea of rainwater harvesting

Star Plus bring alive the ‘Nazar’ character on OOH canvas
Star Plus bring alive the ‘Nazar’ character on OOH canvas

By Bhawana Anand - August 13, 2018

The innovative campaign was executed by Kinetic India in multiple cities, using a variety of large and short formats

IKEA leaves everyone spellbound in Hyderabad
IKEA leaves everyone spellbound in Hyderabad

By Bhawana Anand - August 10, 2018

The campaign was writ large on the conventional OOH formats and was augmented with innovations at transit consumer touchpoints like the airport, bqs and auto stands

Zicom engages cinema-goers with audio ad stunt
Zicom engages cinema-goers with audio ad stunt

By M4G Bureau - August 09, 2018

Partnered with INOX & Carnival Cinemas to make consumers street smart with Vehicle Passenger Safety Solution

Behrouz Biryani rolls out lip-smacking campaign in Delhi
Behrouz Biryani rolls out lip-smacking campaign in Delhi

By M4G Bureau - August 07, 2018

The 14-day campaign, executed by Posterscope India, was writ large on billboards, bus shelters, Metro pillars and gantries

Red Bull makes a strong case for work-life balance
Red Bull makes a strong case for work-life balance

By Bhawana Anand - August 06, 2018

The energy drink brand reaches out to the working population through an innovative campaign executed by Jagran Engage

Nescafe lures Mumbaikars with a steaming innovation
Nescafe lures Mumbaikars with a steaming innovation

By M4G Bureau - August 06, 2018

Executed by Street Talk, the objective of the innovation was to spread the message that “You can’t guzzle a hot drink, it has to be taken slowly”

Zee Cinema tunes in ‘Padman’ at Audiowala Bus Stands in Mumbai outskirts
Zee Cinema tunes in ‘Padman’ at Audiowala Bus Stands in Mumbai outskirts

By M4G Bureau - August 03, 2018

The BTL activity, planned and executed by Vritti imedia, centred on sensitising the target audience on women’s menstrual hygiene, which is the core of the movie

American Express campaign exemplifies its omnipresence
American Express campaign exemplifies its omnipresence

By M4G Bureau - August 02, 2018

The OOH campaign reinforces American Express’ positioning at the intersection of people’s business & lifestyle

Piramal Realty promotes affordable housing
Piramal Realty promotes affordable housing

By M4G Bureau - July 26, 2018

Executed by MOMS agency, the brand targets Mumbai city through key arterials routes, highway and junctions

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