The team handling the Palava project installed an innovative hoarding featuring a funnel tank with a capacity of 3,000 litres, to propagate the idea of rainwater harvesting
The campaign was writ large on the conventional OOH formats and was augmented with innovations at transit consumer touchpoints like the airport, bqs and auto stands
The BTL activity, planned and executed by Vritti imedia, centred on sensitising the target audience on women’s menstrual hygiene, which is the core of the movie