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Campaigns

‘Take a pillion rider to vote’, urged Honda
‘Take a pillion rider to vote’, urged Honda

By M4G Bureau - May 25, 2019

From rallies to free pick & drop services, the brand left no stone unturned in its #ActivIndia movement that aimed at driving Indians to polling booths

Britannia adds a dash of nostalgia to World Cup buzz
Britannia adds a dash of nostalgia to World Cup buzz

By Ria Banerjee - May 24, 2019

The brand’s month-long national campaign, executed by Kinetic India across India, is a celebration of its iconic line, ‘Britannia Khao World Cup Jao’ and the completion of its centenary year

HP, Sharda University ride high on cab branding
HP, Sharda University ride high on cab branding

By Pray Jani - May 23, 2019

The brands in partnership with MyHoardings.com have rolled out an extensive campaign on cabs across Pune and Hyderabad respectively

How TV channels piggyback on OOH for poll results
How TV channels piggyback on OOH for poll results

By Bhawana Anand - May 23, 2019

The channels have experimented with varied OOH formats to grab maximum attention for their election results coverage

Amex launches 10XwithAmex with mall branding
Amex launches 10XwithAmex with mall branding

By M4G Bureau - May 22, 2019

A 3-month long campaign has been executed by GLO, the out-of-home division of Lodestar Universal McCann to promote the new offer by American Express India

IKEA rolls out brand activation at Hyderabad Intl airport
IKEA rolls out brand activation at Hyderabad Intl airport

By M4G Bureau - May 22, 2019

Executed by Kinetic India, the ‘Anglatarar’ Indo-Swedish collection from IKEA converts the frisking zone of Rajiv Gandhi International Airport into an IKEA experience zone

Mother Dairy’s salute to mothers of India
Mother Dairy’s salute to mothers of India

By Bhawana Anand - May 20, 2019

OOH sites at key locations with high traction across Mumbai and Delhi-NCR were selected for the brand’s Mother’s Day campaign

How MTV urged Gen Y  to vote
How MTV urged Gen Y to vote

By Bhawana Anand - May 20, 2019

Innovative bus shelters, washroom branding and free taxi rides were some of the initiatives rolled out by the youth TV channel brand to target youth

Leh-Ladakh’ s prayer flags turned into air purifiers
Leh-Ladakh’ s prayer flags turned into air purifiers

By M4G Bureau - May 17, 2019

Delhi’s biker club RocknRoll Riders with Milestone Dentsu launch a campaign ‘#FlagsOfChange’ to purify air in Leh Ladakh

Jeep Compass helps voters reach remote polling booths
Jeep Compass helps voters reach remote polling booths

By Bhawana Anand - May 16, 2019

The brand helped people reach inaccessible areas to cast their votes by mapping these difficult regions and arranging a convoy of Jeep Compass vehicles to transport voters

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