By Bhawana Anand - June 06, 2019

The fresh fruit shake brand’s campaign leveraged OOH as a highly localised medium and thus addressed TG strategically

By Pray Jani - June 05, 2019

The brand’s ‘Way-O Way-O’ slogan is part of its World Cup campaign meant to resonate with cricket lovers across the country

By Ria Banerjee - June 04, 2019

The campaign, executed by Platinum Outdoor, is targeted at the youth segment that is a high user of mobile data

By M4G Bureau - June 03, 2019

The on-ground activation celebrated the success and completion of three years of its Dettol School Hygiene Education programme

By Pray Jani - June 03, 2019

Mattel Toys’ Monster Trucks go full gear on mall activation

By M4G Bureau - May 31, 2019

Godrej Properties executes a three month long campaign to promote its ‘Easy Beginnings’ initiative across 6 cities

By Bhawana Anand - May 30, 2019

Vying for top position in poll results coverage, TV news channels invested in airport, corporate parks, malls and metro DOOH & ambient media to broadcast the election results live

By Pray Jani - May 29, 2019

Sonic channel promotes the new comedy show for children ‘Golmaal Jr’ with colourful, vibrant creatives across Mumbai’s prime OOH

By Bhawana Anand - May 28, 2019

Brand NoBroker targets landlords and tenants through a catchy new OOH campaign which reiterates its message of no brokers

By Pray Jani - May 27, 2019

The unmissable installation by Active Media Innovations on Juhu beach in Mumbai uses gargantuan cut-outs and flapping wings to promote the premier of 2.0 on Zee Cinema