Wednesday, July 17, 2024

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Campaigns

Fastrack keeps time with OOH
Fastrack keeps time with OOH

By M4G Bureau - March 04, 2022

The brand has time to time unveiled highly creative and attractive OOH campaigns.

OOH delivers Adidas’ big shout-out to women athletes
OOH delivers Adidas’ big shout-out to women athletes

By N Jayalakshmi - March 01, 2022

Adidas, which recently rolled out the new phase of its ‘Impossible Is Nothing’ campaign to express commitment to Indian women athletes, once again leverages the power of OOH to strike the right chord in a larger than life manner.

Hayu beams on OOH canvas
Hayu beams on OOH canvas

By M4G Bureau - February 24, 2022

The campaign is illustrative of the rapidly growing audiences for different OTT platforms

Online marketplace Wabi2B criss-crosses Mumbai streets
Online marketplace Wabi2B criss-crosses Mumbai streets

By M4G Bureau - February 14, 2022

The campaign, executed by MyHoardings, has used multiple formats like billboards, bus queue shelters (bqs), bus exterior panels, cab top media, etc.

Tamil Nadu Tourism arrives at New Delhi Railway Station to showcase attractive tourist destinations
Tamil Nadu Tourism arrives at New Delhi Railway Station to showcase attractive tourist destinations

By M4G Bureau - February 09, 2022

The campaign, executed by leading OOH firm Srishti Communications, is writ large on dynamic DOOH media sites at the railway station, along with static backlit glow signs.

Britannia bakes a healthy offering for Delhi
Britannia bakes a healthy offering for Delhi

By M4G Bureau - January 20, 2022

Kinetic India rolls out the creative campaign exclusively on JCDecaux India operated bqs media in Delhi NCR

Pro Kabaddi’s Telugu Titans goes big on OOH in AP, Telangana
Pro Kabaddi’s Telugu Titans goes big on OOH in AP, Telangana

By M4G Bureau - January 10, 2022

Mera Hoardings has executed the multi-format campaign

‘83’ sets the pulse racing on OOH streets
‘83’ sets the pulse racing on OOH streets

By M4G Bureau - January 07, 2022

Bright Outdoor unveils the multi-city OOH campaign, using mainly large formats that evoked a sense of awe

BACARDI brings Latin-Caribbean warmth to Times Square with ‘Winter Summerland’ billboard takeover & Pedicab fleet
BACARDI brings Latin-Caribbean warmth to Times Square with ‘Winter Summerland’ billboard takeover & Pedicab fleet

By Rajiv Raghunath - December 21, 2021

The takeover featured surprise appearances from ‘West Side Story’ actress and Puerto Rican singer Ana Isabelle, Broadway’s ‘Thoughts of a Colored Man’ star and singer-songwriter Mack Wilds, plus performances from It’s Showtime NYC and more

Laqshya Media executes global exhibition project in Houston
Laqshya Media executes global exhibition project in Houston

By M4G Bureau - December 16, 2021

The account was won following a multi-agency pitch and involved executing an approximate 4000 sq. ft. pavilion for the Government of India at the 23rd World Petroleum Congress which was held in Houston, Texas, USA from 5th to 9th December.

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