Campaigns
SMOODH exudes high energy on the big canvas
By M4G Bureau - April 18, 2022
The Parle Agro beverage hits the OOH streets with large presence
Xperia Group innovatively highlights Magicbricks ‘Property Sahi. Services Sabhi’ value proposition
By M4G Bureau - April 13, 2022
The innovation highlights each of the services offered by online property marketplace
Tata Tea Premium celebrates ‘Odisha’s ‘kadak’ and colourful spirit with 3D projection mapping
By M4G Bureau - April 04, 2022
As part of its recent focus on celebrating local culture, the brand had an iconic 3D Projection Mapping Show on Esplanade Mall, Bhubaneswar, which highlighted Odisha’s rich art forms, architecture and history on the occasion of ‘Utkal Divas’ or Odisha Day on April 1.
Vistara takes off on a new note with #TheSoundtrackOfTravel campaign
By M4G Bureau - April 01, 2022
Aimed at rekindling the joy of travelling, #TheSoundtrackOfTravel is a 360-degree holistic, multiple-touchpoint campaign, which is a mash up of many familiar sounds that travellers get to hear at the airport.
MINISO’s ‘Mini’ bus tour engages 100,000 customers across 9 countries in 4 continents
By M4G Bureau - March 31, 2022
The global lifestyle retailer celebrated the end of its MINI bus world tour and #love2gether campaign by lighting up Ain Dubai, the world's largest and tallest observation wheel, on March 22.
Cadbury Dairy Milk partners Mumbai Cricket Association in shining the light on the unsung heroes of cricket - ground staff
By M4G Bureau - March 31, 2022
The campaign created by Ogilvy has the brand highlighting the efforts to treat the ground staff at par with the cricketers, making them the real stars of the tournament with best-in-class travel, accommodation, customised jerseys designed by renowned Fashion Designer Masaba Gupta, throughout the season.
Go brave, urges ¬Parle Agro’s new 360 degree campaign for brand ‘B Fizz’
By N Jayalakshmi - March 30, 2022
Featuring brand ambassador Arjun Kapoor, new multi-channel campaign, which underlines B Fizz as a ‘drink for the brave’, will be amplified across TV, Outdoor, Digital and OTT platforms
The guessing game is back on OOH…
By N Jayalakshmi - March 28, 2022
This BTL teaser campaign by Cupshup for a popular brand manages to build curious buzz across four cities
PhonePe says it with truck art
By M4G Bureau - March 21, 2022
The digital payments brand has piloted a truck art campaign with a fleet of trucks on highways in Maharashtra, covering Pune, Nashik & Mumbai to promote its insurance products.
Turtlemint takes the OOH route to shout out ‘Health insurance ke liye #ActiveHoJaao’
By M4G Bureau - March 15, 2022
The 20-city campaign was executed by top OOH agency GLO - Out of Home Division of Lodestar Universal McCann, using innovations & multiple formats
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