Wednesday, July 17, 2024

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Campaigns

adidas ‘made Originals’ leaves a strong OOH footprint
adidas ‘made Originals’ leaves a strong OOH footprint

By M4G Bureau - September 22, 2022

The innovation a true standout

Where Can We Take You? Marriott Bonvoy says ‘Here’ through its anamorphic 3D outdoor activation
Where Can We Take You? Marriott Bonvoy says ‘Here’ through its anamorphic 3D outdoor activation

By M4G Bureau - September 21, 2022

The interactive immersive anamorphic installation is executed by Inventech, a Laqshya Media Group company

GDX Studios puts the clock back to 1985 for ‘Quantum Leap’ promotion
GDX Studios puts the clock back to 1985 for ‘Quantum Leap’ promotion

By M4G Bureau - September 21, 2022

Fans leapt back 37 years to 1985 and enjoyed rolled back gas priced at $0.91 per gallon

American Oncology Institute (AOI) launches #ProstateShy campaign
American Oncology Institute (AOI) launches #ProstateShy campaign

By M4G Bureau - September 20, 2022

The campaign encourages men to get the PSA test for early detection and not to be prostate shy

How Square Yards went conversational with a wink
How Square Yards went conversational with a wink

By Prantika Ghosh - September 14, 2022

With the plethora of advertising options available today, the out-of-home advertising medium has evolved to be more conversational. Real estate brand Square Yards recently unleashed a quirky conversational campaign that managed to create quite a stir and high recall among the target audience.

Redmi K50I powered by MediaTek reinforces ‘Live Extreme’ positioning with DMRC Pink Line train branding
Redmi K50I powered by MediaTek reinforces ‘Live Extreme’ positioning with DMRC Pink Line train branding

By M4G Bureau - September 05, 2022

The month-long campaign has been launched on multiple media formats offered on the Pink Line including complete external train wrap, 72 display panels available inside the metro trains, and information display screens.

Laqshya Media Group rolls out Santoor campaign in 7 states
Laqshya Media Group rolls out Santoor campaign in 7 states

By M4G Bureau - September 05, 2022

The 60-day campaign has been deployed on 750 OOH sites in 150 towns in Uttar Pradesh, Uttarakhand, Madhya Pradesh, Chhattisgarh, Orissa, Gujarat, and Tamil Nadu.

Prince Pipes  makes a big statement on Lucknow cityscape
Prince Pipes makes a big statement on Lucknow cityscape

By Prantika Ghosh - August 12, 2022

Sketch Street Media rolled out the branding initiative

CRAX Fritts makes a compelling brand statement in Delhi NCR with DMRC Pink Line train branding
CRAX Fritts makes a compelling brand statement in Delhi NCR with DMRC Pink Line train branding

By M4G Bureau - August 02, 2022

The branding has been executed in association with Times OOH and The Brand Sigma – the agency for this campaign

AMC Networks partners 3CS, Campfire to bring alive The Walking Dead at San Diego Comic-Con 2022
AMC Networks partners 3CS, Campfire to bring alive The Walking Dead at San Diego Comic-Con 2022

By Rajiv Raghunath - July 28, 2022

At the experiential event, live walkers greeted attendees from the elevated catwalk, roamed the party, and interacted with the crowds; iconic relics, set pieces and vignettes from all 11 seasons were on display.

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