Campaigns
Ireo builds a clutter breaking campaign
By Bhawana Anand - September 27, 2013
Cashing in on the dictum:'The Bigger the Better', Ireo creates a large-scale Out-of-Home campaign for their new project named'The Corridors'. The simple yet innovative OOH campaign was designed by OOH agency Milestone Brandcom. Here's a look.
FOX Traveler strikes a new chord...
By Bhawana Anand - September 23, 2013
Fox Traveler has executed an innovative on-ground activity for their new show called'Sound Trek'. The channel strategically selected activities such as flash mob, and offers an engaging experience to the TG using a motion sensing technology based piano and LED displays at high footfall malls in Mumbai and New Delhi
HBO's latest OOH blockbuster
By Bhawana Anand - September 20, 2013
HBO, in association with DDB MudraMax, has crafted a new OOH campaign to reinforce its brand ideology of offering break free movie experiences on TV.
KFC's veggie spread on OOH
By MunmunSaha - September 17, 2013
The'KFC So veg, so good', campaign was kicked off in Pune with mouth-watering images of their veggie meal on hoardings meant to grab the attention of the TG.
Epic campaign!
By Bhawana Anand - September 16, 2013
DDB MudraMax depicted the story of Mahabharat on OOH to promote Star Plus' new show using the right blend of scale and innovation.
A Maha OOH show for KBC 7
By Bhawana Anand - September 10, 2013
Sony Channel's OOH promo for'Kaun Banega Crorepati's' 7th edition is all about triggering curiosity around everyday trivia and reiterate brand recall across metros and formats.
Zee Bangla makes a mark with'Dadagiri'
By Nabamita Chatterjee - September 04, 2013
The new campaign uses live on-ground activity, to reinforce the brand"Dadagiri†in the mind of their target viewers.
Reliance's new 3G drive @ high impact sites
By MunmunSaha - August 29, 2013
RelianceTelecom is back in action in the OOH space to promote its new 3G proposition among its TG across different markets.
Star Jalsha's transit wedding bash for Kolkata
By Nabamita Chatterjee - August 17, 2013
Executed by Ideazfirst, the innovative campaign by Star Jalsha saw about 100 taxis in the city decked up to celebrate the wedding of the female lead in a popular Bengali soap.
Ooh the chemistry: ITC'Engages' with couples in new campaign
By VJ Media Bureau - August 14, 2013
ITC has strategically deployed a new brand proposition:'Playful Chemistry' on the OOH medium to promote its new range of Engage deos.
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