By VJ Media Bureau - May 15, 2014

The Chennai-based media owning firm brands over 120 dwelling units on a hill to build a looming presence for the cellular major in the bustling hill station

By Bhawana Anand - May 13, 2014

Laqshya Airport Media has used prominent external and internal media units in Rajiv Gandhi International Airport, Hyderabad for the one-month campaign

By VJ Media Bureau - May 13, 2014

Bright Outdoor has used large media formats like unipoles and billboards for the campaign

By Mansi Lavsi - May 05, 2014

JCDecaux executes Sunfeast Farmlite's innovative campaign at Bengaluru airport, wows passengers

By Bhawana Anand - April 30, 2014

For brand marketers IPL offers some exciting opportunities to connect with the audience by using mediums like OOH . Leading this pack are TV channels leveraging the OOH fever to talk about IPL in newer ways. The 2014 IPL season has in fact come with several changes in terms of OOH treatment, campaign scale and the level of excitement. Outdoor Asia probes the details of how MAX went about it.

By Bhawana Anand - April 30, 2014

E-commerce brand Myntra engaged the audiences with a digital on-ground activation platform which lead traffic onto their online store. Karmatech designed the entire activation with their new motion technology Kinect in three different malls of Delhi. Outdoor Asia digs into the strategy behind it.

By Nabamita Chatterjee - April 30, 2014

The 360 degree campaign by Dollar Bigboss aims to inspire every Indian to vote responsibly.

By Nabamita Chatterjee - April 07, 2014

Cadbury in its new campaign for Dairy Milk has decided to indulge the people of Bengal with two of their hot favourites- Football and \'Mishti\' or sweets. OOH was one of the key media vehicles for the engaging campaign.

By Nabamita Chatterjee - April 02, 2014

The brand went in for a judicious mix of traditional OOH and on-ground activation in tie-up with Big Bazaar and Café Coffee Day to target their audience .

By Nabamita Chatterjee - April 01, 2014

With transit media evolving rapidly as the best choice for branding, Tata Photon Max leveraged Volvo buses in Kolkata focusing on providing live experience of the product while the TG is on the move. Read on ....