Tuesday, July 16, 2024

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Campaigns

Tata Motors’ Altroz iCNG shows off boot space at Mumbai Airport’s T1 terminal
Tata Motors’ Altroz iCNG shows off boot space at Mumbai Airport’s T1 terminal

By M4G Bureau - July 05, 2023

The campaign was conceptualized and executed by Platinum Outdoor, a unit of Madison World

DLF Malls introduces innovative mirrored messages
DLF Malls introduces innovative mirrored messages

By M4G Bureau - June 30, 2023

The innovative mirrors combine cutting-edge technology with privacy-focused messaging to create a secure space for women to connect and support each other

Netflix promotes latest season of ‘Black Mirror’ using viewer images
Netflix promotes latest season of ‘Black Mirror’ using viewer images

By M4G Bureau - June 29, 2023

The streaming behemoth let users submit their own images to a website which were then used for the campaign.

ideacafe.agency crafts unique ‘Fitness Billboard’ for Bajaj Allianz Life Diabetic Term Plan
ideacafe.agency crafts unique ‘Fitness Billboard’ for Bajaj Allianz Life Diabetic Term Plan

By M4G Bureau - June 28, 2023

The agency chose one of the busiest junctions of Mumbai – Mahim Causeway -- for the billboard activation; 100+ people volunteered to participate in the activity.

Canara Bank ad jingles amplify the brand’s messaging on Sharma Srishti Synergy operated RDN
Canara Bank ad jingles amplify the brand’s messaging on Sharma Srishti Synergy operated RDN

By M4G Bureau - June 26, 2023

S Kumar, MD of Srishti Communications says this is a move to maximise the AOOH opportunity

Zivame launches #meetyourrigthfit OOH campaign
Zivame launches #meetyourrigthfit OOH campaign

By M4G Bureau - June 23, 2023

The campaign aims to address women’s struggles with ill-fitting undergarments

OnePlus takes brand activation to new level with OnePlus Road Trip
OnePlus takes brand activation to new level with OnePlus Road Trip

By M4G Bureau - June 23, 2023

The brand has converted a truck into a mobile experience center that will tour various cities of India

boAt celebrates World Music Day with unique QR- embedded billboards
boAt celebrates World Music Day with unique QR- embedded billboards

By M4G Bureau - June 23, 2023

The audio and electronics brand integrated QR codes on their boards which redirects viewers to boAt’s website where they can learn more about the artists

US’ EduBirdie unveils its ‘Way Out of Burnout’ project, painting New York’s Skyline to draw attention to academic burnout
US’ EduBirdie unveils its ‘Way Out of Burnout’ project, painting New York’s Skyline to draw attention to academic burnout

By M4G Bureau - June 23, 2023

EduBurdie joined forces with graffiti icon Lady Pink to create a series of murals across the state and highlight the alarming rates of poor mental health in the US academic system.

Publicis Groupe celebrates 6th anniversary of AI tool ‘Marcel’ with ironic campaign
Publicis Groupe celebrates 6th anniversary of AI tool ‘Marcel’ with ironic campaign

By M4G Bureau - June 19, 2023

The campaign is meant to highlight the industry’s shift in perspective towards artificial intelligence.

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