Campaigns
Mother Dairy claims purity through Delhi Metro
By Satarupa Chakraborty - November 02, 2015
They have chosen Line III (Blue Line) which is from Dwarka to Noida/Vaishali because of its longest and busiest route covering 51 stations and 15 lakh commuters per day.
'Asbah' relies heavily on OOH
By Nabamita Chatterjee - October 28, 2015
The brand with a wide range of staple food products is strategically running the campaign on major arterial roads across the city for recurring exposure and brand recall.
Vodafone Bazaar connects with masses for economic deals
By Satarupa Chakraborty - October 27, 2015
Vodafone's new campaign reaches out to its existing and prospective pre-paid base, targeting the lower echelon of Delhi population by engaging them in activities and household rewards. Named as Vodafone Bazaar, the campaign also acknowledged to support the brand's existing customer base belonging to lower income group.
The Fevicol Room grabs attention with its sticky activity
By Nabamita Chatterjee - September 30, 2015
Fevicol reiterates its brand proposition of being the ultimate adhesive in an off-the-wall manner at the pandal of Lalbaugcha Raja, Mumbai.
Times Card creates a buzz through Mumbai Metro
By Satarupa Chakraborty - September 28, 2015
Times Card's"Do more of what you love†campaign is gaining eyeballs of 3 lakh customers travelling via Mumbai Metro on a daily basis
Star Cement goes big in the outdoors for Durga Puja
By Nabamita Chatterjee - September 22, 2015
Creating the world's largest Durga Idol is an idea conceptualised by Star Cement to meet the objective in an innovative way. They wanted to do something that would bring Kolkata and West Bengal in the global spotlight
UNIBIC tempts passersby through its attractive outdoor campaign
By Satarupa Chakraborty - September 22, 2015
The media mix included bus shelters as well as hoardings covering about 80 touch points across Banaglore.
Cougar Motorsport takes the OOH route to promote RFC India
By Satarupa Chakraborty - September 21, 2015
The mobile vans were bunched together and parked on the outskirts of the various towns and at the event venue.
Madison OOH creates an interesting clock for Engage Deodorants
By Satarupa Chakraborty - September 08, 2015
Unlike static pictures on the billboard, MOMS has used giant versions of moving deodorant bottles as arms of a clock to depict the freshness it promises to offer.
QuikrCars goes on an extensive OOH drive
By Satarupa Chakraborty - September 08, 2015
With the outdoor campaign in particular, the brand was looking to create maximum impact because it accompanied the announcement of a niche product like QuikrCars which is first of its kind in a series of verticals at Quikr.
_140_270.jpg)
