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Campaigns

Abaran Jewellers make a statement at Kempegowda International Airport, Bangalore
Abaran Jewellers make a statement at Kempegowda International Airport, Bangalore

By Satarupa Chakraborty - February 05, 2016

The noted jewellery brand from Bangalore has recently started its OOH promotions in Kempegowda International Airport, Bangalore. It has used formats like wall wraps with light box. Executed by JCDecaux, the campaign duration is for 12 months.

NDTV & Dettol promote'Banega Swachh India' in the outdoors
NDTV & Dettol promote'Banega Swachh India' in the outdoors

By Satarupa Chakraborty - February 02, 2016

Promoting their yearly show,"Banega Swachh India”, in association with Reckitt's hygiene solution brand Dettol, NDTV notifies its viewers through a fairly big campaign across Delhi and Mumbai. Executed by Pioneer Publicity, the campaign ran for 10 days till mid-January.

PNB Housing goes outdoor through bird nests and 3D billboards
PNB Housing goes outdoor through bird nests and 3D billboards

By Satarupa Chakraborty - January 21, 2016

PNB Housing Finance has launched a multi-city innovative OOH campaign using a weaverbird's nest which also doubles up as an internet router at Mumbai Airport. The campaign also used some innovative 3D installations around the country. The campaign has been conceptualised by MASH Advertising - A Percept Hakuhodo Group Company.

Vodafone RED creates buzz in Pune
Vodafone RED creates buzz in Pune

By Satarupa Chakraborty - January 19, 2016

In a drive to promote Vodafone RED combo plan, the telecom giant resorts to traditional OOH format across Pune.

Kinetic paints Kochi red with Vodafone campaign
Kinetic paints Kochi red with Vodafone campaign

By Satarupa Chakraborty - January 06, 2016

Kinetic rolled out Vodafone India's outdoor campaign in Kochi to launch its 4G network. The campaign saw a mix of traditional large format billboards, BQS and iconic building wraps at eminent locations of the city.

Bubbly's Rhapsody Goes Outdoor
Bubbly's Rhapsody Goes Outdoor

By Nabamita Chatterjee - December 29, 2015

The brand executed the campaign in 20 cities across India involving the traditional OOH formats around the launch of the product with 810 media units.

Kinetic uses sand art to promote ISL Season 2
Kinetic uses sand art to promote ISL Season 2

By Satarupa Chakraborty - December 23, 2015

Partnered with ISL Season 2, Kinetic recently created an innovative sand art as part of the tournament's OOH promotional activities at Goa's popular Candolim beach. The sand art with its 25 ft diameter attracted football lovers and created a lot of interest around the tournament that was recently held in Goa.

IOAA steps out to promote outdoor advertising
IOAA steps out to promote outdoor advertising

By Satarupa Chakraborty - December 22, 2015

As part of their multi-city OOH campaign, IOAA has already rolled out its billboards in Bangalore while the next cities will be Mumbai and Delhi soon.

Global Advertisers promote Audi for Modi Hyundai in Thane
Global Advertisers promote Audi for Modi Hyundai in Thane

By Satarupa Chakraborty - December 16, 2015

Premium sites from JVLR and Vikroli to the upcoming suburb of Virar have been chosen carefully to execute the campaign

Muthoot goes outdoor to promote Fair Play Gold Loan in Delhi, Mumbai and North East
Muthoot goes outdoor to promote Fair Play Gold Loan in Delhi, Mumbai and North East

By Satarupa Chakraborty - December 16, 2015

The Fair Play Gold Loan campaign, featuring ace soccer player Bhaichung Bhutia as brand ambassador, has been executed by Delhi-based Unison Advertising Pvt Ltd for a tenure of 15 days.

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