By Nabamita Chatterjee - July 14, 2016

The technology used behind this latest innovation is based on \'addressable pixel programming\', where every pixel is coded and mapped on the hoarding.

By Satarupa Chakraborty - July 06, 2016

As part of their'Find your pair' campaign, Metro Shoes uses traditional media to ambient outdoor formats in nine Indian cities.

By Satarupa Chakraborty - July 04, 2016

Fashion creatives on large outdoor formats invite fashionistas to login and shop.

By Satarupa Chakraborty - June 29, 2016

Mobile buses with Vodafone branding offer internet-enabled services to pilgrims frequenting Pandharpur Yatra.

By Satarupa Chakraborty - June 21, 2016

Vodafone 4G's launch campaign in Kolkata saw traditional OOH formats along with metro and bus branding along with LED walls.

By Satarupa Chakraborty - June 16, 2016

Premium jewellery brand Nirav Modi used premium quality outdoor in Delhi and Mumbai to create brand awareness and recall.

By Satarupa Chakraborty - June 16, 2016

Use of static and moving LED lights made the latest outdoor campaign of Gionee Mobiles stand out in 40 Indian cities.

By Satarupa Chakraborty - June 15, 2016

A 12-feet backlit replica of the Rooh Afza bottle surprises commuters in Varanasi.

By Satarupa Chakraborty - June 09, 2016

TATA Motor Tiago's 3D model has been installed horizontally in Mumbai as part of their second phase of their outdoor campaign.

By Satarupa Chakraborty - June 07, 2016

Jewellery brand Tanishq goes outdoor in 11 Indian cities to promote its Gold Exchange offer.