By Nibedita Saha - September 30, 2016

Posterscope India executed the live billboard campaign for Cadbury Dairy Milk brand which became a massive viral phenomenon within an hour of the billboard going live

By Nabamita Chatterjee - September 30, 2016

The brand sees great value in going big in the outdoor in Kolkata and rest of West Bengal during the festive season

By Nibedita Saha - September 29, 2016

The OOH campaign, spanning two weeks, has been planned and executed by leading specialist agency MOMS Outdoor Media Solutions covering cities like Mumbai, Pune, Nagpur and Surat

By Satarupa Chakraborty - September 29, 2016

Leading regional OOH firm Lead Ads had planned and executed the campaign in Ludhiana. The OOH firm used some 86 OOH media sites that included hoardings, bqs, mall media, and ambient media, to give the new brand a domineering presence in the outdoor

By Satarupa Chakraborty - September 28, 2016

Ecosys OOH has planned and executed the 7-city campaign

By Nabamita Chatterjee - September 28, 2016

The innovation was conceptualised by the brand along with the specialist media agency OAP while the execution was carried out by the OOH media owning firm Enkon

By Satarupa Chakraborty - September 27, 2016

As a prelude to the State Assembly Elections in Uttar Pradesh, Bharatiya Janata Party (BJP) goes big on OOH across the state with a large campaign. Ghaziabad-based Saffron Communications has executed the campaign.

By Satarupa Chakraborty - September 26, 2016

DDB Mudramax was the media and outdoor agency for the campaign while MASH Advertizing (a Percept Hakuhodo company) delivered the creative expressions

By Satarupa Chakraborty - September 26, 2016

OMD India has partnered with Ecosys OOH to roll out the 8-city OOH campaign

By Satarupa Chakraborty - September 22, 2016

The OOH campaign in Delhi NCR is part of the brand's 360 degree campaign that includes brand activation