Campaigns
McDonald’s celebrates India’s diversity quite differently
By M4G Bureau - August 18, 2017
DDB Mudra Group planned and executed the brand’s unique #BeDifferentTogether activation in movie theatres during the Independence week
‘Toilet - Ek Prem Katha’ beckons audience through washroom branding
By Bhawana Anand - August 17, 2017
The unique branding initiative of Viacom 18 Motion Pictures, executed by Khushi Advertising, entailed placing A4 sized posters of the movie, with the movie title ‘Toilet’ written prominently, on washroom doors of youth congregation points like the McDonald’s & Pizza Hut restaurants and Gold’s Gym centres
BMW 5 Series slips into cruise mode on OOH landscape
By Bhawana Anand - August 12, 2017
The campaign, planned and executed by Greenline Glo – a Lodestar UM Group company – was positioned to connect with the high-income group in particular.
Smartron srt.phone connects with audiences in a flash
By M4G Bureau - August 10, 2017
Kinetic WW India planned and executed a clutter breaking activity that amplified the brand’s OOH campaign.
Uber cranks up branding at IGIA using a mix of digital & static formats
By Bhawana Anand - August 09, 2017
The tactical campaign was executed using a mix of digital screens, video wall, and conveyor belt scrollers
‘Jab Harry met Sejal’ casts the big picture on Mumbai’s OOH canvas
By Bhawana Anand - August 04, 2017
Bright Outdoor Media executed the 12-day campaign across Mumbai using large formats in the main
Bingo makes a neat cut on Bengaluru skywalk
By M4G Bureau - August 03, 2017
The innovation was executed by OOH firm IKON, while the media was provided by Pioneer Publicity.
‘Game of Thrones’ connects with Hotstar audience via OOH
As part of a multimedia campaign, over 50 billboards with the title 'Torrents Morghulis' were strategically placed in key locations across Mumbai, Delhi and Bengaluru by The Social Street.
EpicTV builds the big picture for its new shows in the outdoor
By M4G Bureau - July 27, 2017
Laqshya Solutions planned and executed the 60-day campaign using a gamut of OOH formats
Bank of Baroda etches its brand on Andheri Metro Station name
By M4G Bureau - July 25, 2017
Through the station branding initiative the bank is leveraging its digital competency by offering anytime, anywhere banking experience. The bank is also exploring to offer more state-of-art-technology products and services through this platform.
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