By: Sakshi Sanghavi
Last updated : June 03, 2024 10:25 am
Real time cricket score updates on media at 9 airports
India's strong cricket enthusiasm always sets the tone for innovative advertising opportunities. This time, it is at the various airports in the country, particularly in the wake of the ICC Men's T20 World Cup. Times OOH is beaming real-time World Cup cricket scores on its DOOH screens at nine major airports including Delhi, Mumbai, Chennai, Kolkata, Chandigarh, Indore, Goa Dabolim, Goa MOPA, Trichy, and Coimbatore. The audience engagement is also being leveraged for brand advertising.
With live cricket updates refreshed every 60 seconds, travellers are kept informed while being exposed to brand messaging in a 70:30 screen ratio favouring both information and branding. This dynamic content, including scores, points updates, and match schedules, effectively captures the attention of cricket enthusiasts amidst their travel routines.
For brands, sponsoring these live score updates presents a golden opportunity to seamlessly integrate their messaging with the thrill of live cricket. Across industries such as technology, finance, and consumer goods, successful brands have capitalised on this platform to connect with their target audience. Notable examples include Zee News, Axis Bank, and Elica, among others, whose engagement metrics have demonstrated increased brand recall and exposure.
This advertising opportunity is ideal for national and local brands seeking high engagement and targeting travellers across all airport zones. Roshan Rawat, Digital & Content Head of Marketing at Times OOH, underscores the effectiveness of this strategy in capturing a receptive audience's attention and associating brands with the excitement of cricket at a reasonable cost.
In conclusion, as the Men's T20 World Cup fever grips the nation, Times OOH stands as a beacon for brands looking to make a lasting impression amidst the excitement.