By: Sakshi Sanghavi
Last updated : August 20, 2024 3:52 pm
The campaign employed a mix of Radio, Outdoor, and Below-The-Line (BTL) activations
The Media Ant announced the successful execution of a multi-channel campaign for Agilus Diagnostics, one of India’s premier diagnostic centre chains. The campaign was designed to increase brand awareness across several key cities in India, targeting a demographic of males and females aged 30-55 with mid to high income.
The campaign employed a mix of Radio, Outdoor, and Below-The-Line (BTL) activations to effectively reach the target audience:
Aditya Tiwari, Account Manager at The Media Ant, said "Working on the Agilus Diagnostics campaign was an exciting challenge. Our multi-channel approach allowed us to reach a diverse audience effectively, combining the wide reach of radio with the targeted impact of outdoor and metro branding. We are thrilled with the positive response and look forward to continued collaboration with Agilus Diagnostics."
The campaign's success underscores The Media Ant’s expertise in creating and executing integrated marketing campaigns that drive brand awareness and engagement.