The Media Ant executes successful multi-format campaign for Agilus Diagnostics

The campaign employed a mix of Radio, Outdoor, and Below-The-Line (BTL) activations

The Media Ant announced the successful execution of a multi-channel campaign for Agilus Diagnostics, one of India’s premier diagnostic centre chains. The campaign was designed to increase brand awareness across several key cities in India, targeting a demographic of males and females aged 30-55 with mid to high income.

The campaign employed a mix of Radio, Outdoor, and Below-The-Line (BTL) activations to effectively reach the target audience:

• Radio Campaign: Broadcasted across major cities including Delhi, Mumbai, Bangalore, Chandigarh, Kolkata, and Lucknow, the radio ads highlighted Agilus Diagnostics' commitment to quality and accuracy in diagnostic services.
• Outdoor Campaign: A focused outdoor advertising campaign was executed in Mumbai, where strategically placed billboards captured the attention of commuters, reinforcing Agilus Diagnostics' brand presence.
• Metro Branding (BTL Activation): The Metro branding initiative in Delhi further amplified the campaign, with eye-catching visuals displayed across high-traffic metro stations. This activation was key to reaching the city’s daily commuters, driving awareness and recall.

Aditya Tiwari, Account Manager at The Media Ant, said "Working on the Agilus Diagnostics campaign was an exciting challenge. Our multi-channel approach allowed us to reach a diverse audience effectively, combining the wide reach of radio with the targeted impact of outdoor and metro branding. We are thrilled with the positive response and look forward to continued collaboration with Agilus Diagnostics."

The campaign's success underscores The Media Ant’s expertise in creating and executing integrated marketing campaigns that drive brand awareness and engagement.