Racold promotes hot water bath on OOH

By VJ Media Bureau - November 21, 2013

Water heater Brand Racold Thermo along with agency OAP highlight the benefits of hot water bath innovatively on the outdoor media.

Meru Cabs to offer new branding possibilities

By VJ Media Bureau - November 21, 2013

The fleet taxi operator plans to provide new advertising platforms to brands that go beyond body wraps.

UP talks OOH, in depth and in style

By VJ Media Bureau - November 18, 2013

Organized by VJ Media Works, the event brought all the important stake holders of the OOH industry, such as Authorities, Brands, Agencies and Media Owners, on a single platform to discuss and sort out existing issues in the OOH industry in the state.

Reebok's focused campaign for RealFlex

By VJ Media Bureau - November 15, 2013

The campaign uses some innovative elements to tap the TG near the brand showrooms

UP Talks OOH: Keynote address by Shree Prakash Singh

By VJ Media Bureau - November 14, 2013

Kick starting the 3rd edition of Talks OOH to be held in Uttar Pradesh on November 15th in Lucknow, the keynote address will be delivered by Shree Prakash Singh, Special Secretary, Urban Development Department, Uttar Pradesh.

UP Talks OOH: Panel discussion on"Removing clutter... who's responsibility...

By VJ Media Bureau - November 14, 2013

While the outdoor advertising industry comes across as a great channel to reach the mass audience, it is often a cluttered and crowded space that poses a challenge for a brand to stand out and get noticed. At UP Talks OOH organised by VJ Media Works to be held on November 15th at Lucknow, the event will hold a panel discussion to address the issue of clutter in the OOH market and whose responsibility it is.

UP Talks OOH: Jagran - Outdoor Matters

By VJ Media Bureau - November 13, 2013

The outdoor advertising medium has always been used extensively in communicating Jagran's brand imagery in the country. At the UP Talks OOH event organised by VJ Media Works to be held on November 15, 2013 in Lucknow, Vinod Shrivastava, GM - Brand Development, Jagran Group shares his views on the brand's overall experience of the OOH market in Uttar Pradesh and the way forward.

UP Talks OOH : Outdoor Matters

By VJ Media Bureau - November 13, 2013

The real estate sector has always widely used the OOH medium to attract attention and connect with any market in the country. Khalid Masood, Joint MD, Shalimar Corp Limited, a popular real estate developer in Lucknow, shares his views on the brand's experience of the OOH medium in Uttar Pradesh, at the UP Talks OOH event organised by VJ Media Works to be held on November 15th in Lucknow.

UP Talks OOH: 'How agencies can add value to media owners' business'

By VJ Media Bureau - November 12, 2013

Agencies and media owners have their own dynamics that work at different levels in the OOH industry. For a win-win situation both need to add value to the other. Raj Mohanty, Vice President Kinetic India, will talk on the role of agencies at the UP Talks OOH event organized by VJ Media Works on November 15th in Lucknow.

UP Talks OOH:'Creating a successful partnership with outdoor media in Lucknow'

By VJ Media Bureau - November 12, 2013

The state of the OOH industry in any state is a reflection of how well the authorities and the industry support each other. Vishal Bhardwaj, P.C.S, Additional Muncipal Commissioner - Lucknow, will throw more light on this at the UP Talks OOH event organized by VJ Media Works on November 15th in Lucknow.

Vodafone leads the F1 buzz

By VJ Media Bureau - October 26, 2013

The telecom major tries to associate the audience's excitement for Formula 1 with the brand name through 3D effect on hoardings and on-ground activation in Delhi.

Laqshya Connect to focus on experiential marketing

By VJ Media Bureau - October 23, 2013

Launched by the Laqshya Media Group, the new division, Laqshya Connect, will work to create experiences that activate brands, business and consumers through engagement and interaction.

Tata Salt runs for'Purity'

By VJ Media Bureau - October 21, 2013

The outdoor activity attracted more than 1,200 participants in Bengaluru.

Sujal Advertisers wins pole kiosk rights

By VJ Media Bureau - October 16, 2013

With more than 5,000 pole kiosks, Sujal Advertisers creates dominance in the city.

Times OOH appoints Nicholas Maley

By VJ Media Bureau - October 15, 2013

Nicholas will be operating from Europe to drive revenues for Times Innovative Media (TIM) and TIM Delhi Airport Advertising (TIMDAA)