New TV channel in TN goes big on OOH

By VJ Media Bureau - December 11, 2013

'Pudhu Yugam', which translated means'New Age', is a new TV channel launched in Tamil Nadu that goes beyond being a typical General Entertainment Channel. The brand's widespread launch campaign in the state through the OOH media in partnership with agency Vivaki Specialist Services was all about highlighting the brand values among its TG. Here's a look.

'R..Rajkumar': The new OOH hero

By VJ Media Bureau - December 09, 2013

Bollywood hits seem to be the most happening ones on OOH these days. The latest to be spreading buzz on hoardings is the masala action movie'R..Rajkumar'

MTV,'What the Fish' celebrate World Aids Day

By VJ Media Bureau - December 06, 2013

MTV and What The Fish promote promote safe sex in three metro cities on the occasion of World Aids Day.

Good Knight goes on a rural drive

By VJ Media Bureau - December 06, 2013

Godrej has gone on a major promotional drive for its brand Good Knight's low smoke coil in the rural markets of Maharashtra.

Vodafone's new hoarding innovation for Hero Recharge

By VJ Media Bureau - December 05, 2013

Bates CHI & Partners develops a cutting-edge hoarding across Bihar & Jharkhand for Vodafone.

DDB MudraMax bags South African Tourism account

By VJ Media Bureau - December 04, 2013

The partnership will include innovative and exciting outdoor, cinema and TVC campaigns to position South Africa as the most preferred destination among potential Indian travellers.

Is OOH a man's world? The women speak out...

By VJ Media Bureau - December 03, 2013

Think OOH industry and you think men hobnobbing, sharing a smoke, haggling, ordering , bracing the the weather to make sure a site is up and running, running around a government office procuring permissions -- a picture that conveys a man's world , where the challenges are enough to make any woman stay away from this turf. And yet there are a few women in the industry taking the challenges head on and wondering why there aren't many more like them in the space. Outdoor Asia caught up with a few of them who share their experiences and on what makes them tick in this so called male domain. Read on…

Sachin Tendulkar in a Virtual Avatar

By VJ Media Bureau - November 30, 2013

JV Media has created a Virtual Host of Sachin Tendulkar, the brand ambassador for Smaash, the new gaming centre in Mumbai.

'Bullet Raja' steals the show on OOH'

By VJ Media Bureau - November 30, 2013

The latest Bollywood buzz'Bullet Raja' starring Saif Ali Khan and Sonakshi Sinha has been making a big presence on hoardings in Mumbai.

Airtel, Google promote free cyber zones at CCD outlets

By VJ Media Bureau - November 29, 2013

The brands have leveraged the popularity of coffee shops as youth hangouts to promote Free Internet Zone.

PMR appoints Anil Goyal as VP-Outdoors

By VJ Media Bureau - November 27, 2013

Anil has been brought in to expand business footprint and utilize PMR client and vendor relationships to the fullest.

Chennai Express on OOH track

By VJ Media Bureau - November 25, 2013

Super hit movie Chennai Express was aired on November 23rd on'& Pictures' channel and the promo preceding it was prominent on the OOH medium.

Study reveals growth in OOH spends

By VJ Media Bureau - November 22, 2013

A media study done by Laqshya Media Group reveals that outdoor ad spends grew by 8% during H1 in FY 2013, compared to the same period last year.

Clutter: Whose call is it?

By VJ Media Bureau - November 22, 2013

The onus of removing clutter lay with the OOH industry. This is what emerged at the panel discussion during'UP Talks OOH', an event organized by VJ Media Works in Lucknow on November 15.

Now showing on OOH:'Ram Leela'!

By VJ Media Bureau - November 21, 2013

Eros International & Bhansali Productions has come up with a new OOH campaign to spread awareness on the release of their new movie'Ram-Leela'. The campaign was up in Mumbai and only on large format hoardings and kiosks.