Read the latest news on Global & Indian OOH & DOOH business

Samaya Channel goes live on OOH

By VJ Media Bureau - April 09, 2014

Street Talk makes Samaya News Channel visible in Karnataka in an extensive manner.

Laqshya Media Group unit extends Dubai BQS contract

By VJ Media Bureau - April 09, 2014

The company is planning to install vending machines at bus shelters for additional advertising space.

Castle Lite goes totally cool in South Africa

By VJ Media Bureau - April 09, 2014

Encyclomedia's innovative creative solution at outdoor for Castle Lite helped the brand in communicating the product message across South Africa.

In & Out Mediatechs acquires FOBs

By VJ Media Bureau - April 07, 2014

Out of 15 players, In & Out Mediatechs won the rights for the FOBs in Lucknow.

Monotech Systems to display Pixeljet wide format printers at Sign India

By VJ Media Bureau - April 04, 2014

The Pixeljet printers are suitable for small as well as high scale business purposes such as outdoor advertising and signage.

Hyundai ICC Fan Park brings ICC World T20 action live

By VJ Media Bureau - March 27, 2014

The brand in partnership with ICC is organizing live screening of all the matches in nine cities and displays its new Xcent.

New Zealand Outdoor Media shows 13.4% growth in annual revenue

By VJ Media Bureau - March 25, 2014

The New Zealand Outdoor media investment now stands at 3.3% of all media spend following a growth in annual revenue of 13.4% year-on-year over 2012.

OOH blockbusters from Movies Now

By VJ Media Bureau - March 19, 2014

With the launch of a new pan-India integrated promotional campaign, Movies Now Channel engages with its viewers through different mediums with OOH spearheading it.

Vodafone goes high on BTL for 3G

By VJ Media Bureau - March 12, 2014

The brand has drafted an exclusive BTL plan which includes OOH medium, mall activations and new initiatives like augmented reality and flash mob to promote its 3G plan.

OOH Advertising revenues in US grew by 4.2% in 2013

By VJ Media Bureau - March 11, 2014

Ranked in order of OOH spending, the top 10 brands in 2013 were McDonald's Restaurant, Apple, Verizon, AT&T, Warner Bros Pictures, Chase, Samsung, MetroPCS, Microsoft, and Citi.

Haresh Nayak to handle APAC for Posterscope

By VJ Media Bureau - March 10, 2014

Haresh will continue with his responsibilities in India, but with his new designation as Regional Director for Posterscope -- Asia Pacific, he will also work across the region.