R D Outdoor Media acquires display rights at Allahabad Railway Station

By VJ Media Bureau - May 28, 2014

The station is the one of the largest railway junctions in the country, falling on the busy Howrah-Delhi main line and Howrah-Allahabad-Mumbai line

Zee Café & Zee Zing hits Mumbai streets to announce new shows

By VJ Media Bureau - May 28, 2014

Bright Outdoor Media has used large formats in Mumbai to build audience interest in the two shows

Bright Outdoor generates massive visibility for Big Magic in Mumbai

By VJ Media Bureau - May 27, 2014

The OOH firm focused on high congregation points in the city

Jagran Solutions bags 4 metals at WOW Awards

By VJ Media Bureau - May 27, 2014

The entries were graded across four criteria: Concept, Activity, Amplification and Results

Bright Outdoor rolls out BJP-Shiv Sena campaign post poll results

By VJ Media Bureau - May 26, 2014

The OOH firm used around 135 hoardings at all the prominent locations in the city to take the message to the target audience

Pakistan Advertisers Society initiates development of OOH audience currency

By VJ Media Bureau - May 23, 2014

The apex body has engaged media marketing & research firm MOVE to develop and launch an OOH audience and ratings currency in Karachi, Lahore, Islamabad and Rawalpindi

ABP News leverages OOH reach to drive audience engagement during polls

By VJ Media Bureau - May 19, 2014

Milestone Brandcom rolled out an extensive 8-week OOH campaign Uttar Pradesh, Delhi, Patna and Kolkata, dovetailed with highly innovative on-ground activities

NS Publicity rolls out ETV message congratulating Modi

By VJ Media Bureau - May 19, 2014

The message was up at 60 sites in Ahmedabad in about 3 hours after the election results were announced

Loyal Ads takes Idea Cellular to great heights in Ooty

By VJ Media Bureau - May 15, 2014

The Chennai-based media owning firm brands over 120 dwelling units on a hill to build a looming presence for the cellular major in the bustling hill station

DDB Mudra Group surprises moms on Mother's Day

By VJ Media Bureau - May 14, 2014

The agency decided to surprise mothers of all their employees across offices through an OOH campaign

Bright Outdoor takes ITC's Fiama Di Wills Gel Bar outdoor in Mumbai

By VJ Media Bureau - May 13, 2014

Bright Outdoor has used large media formats like unipoles and billboards for the campaign

OPTM Health Care goes outdoor with pain relief offerings

By VJ Media Bureau - May 12, 2014

The aim of the campaign, spread over three months, is to generate mass response to the brand's offerings

Brand Connect helps AAP engage with'aam aadmi' in Mumbai through'nukkad natak'

By VJ Media Bureau - May 09, 2014

The activation campaign, spread over 21 days, covered six Mumbai Lok Sabha constituencies where the AAP has contested, extending into the most interior parts of the city

BJP leverages digital technology for nationwide campaigns

By VJ Media Bureau - May 08, 2014

The party used Christie digital projectors to display holographic images of Narendra Modi at election rallies scheduled simultaneously at various locations

OAA 2014: Turning A New Leaf

By VJ Media Bureau - May 07, 2014

This year, the event turns the spotlight on three key areas: consumer experience, new technologies and environment-friendly practices