Speaking the language of consumers

By VJ Media Bureau - June 23, 2014

Rahul DaCunha, Managing Director, DaCunha Communication, to share the Amul story at OAC 2014

Chris O'Donnell to speak on'Global Trends in OOH' at OAC 2014

By VJ Media Bureau - June 19, 2014

Chris O'Donnell is Global Commercial Director, Posterscope Worldwide

Bright Outdoor showcases 3 big releases in Mumbai

By VJ Media Bureau - June 19, 2014

The OOH firm has executed the OOH campaign for'Humshakals','18-11: A code of Secrecy', and'Guardians Who Loved Us'

Kinetic India wins Lenovo'Campaign of the Year' award

By VJ Media Bureau - June 18, 2014

Kinetic India won the award for executing the launch campaign titled'Power Play' in Delhi, Mumbai and Bangalore

Hanneli Slabber to speak on'Outdoor Media - How it works for my brand' at OAC 2014

By VJ Media Bureau - June 18, 2014

As Country Manager for South African Tourism in India, Slabber markets South African destinations to Indian audiences

Coming to terms with'The Ugly Truth of DOOH -- Interactivity and Engagement'

By VJ Media Bureau - June 17, 2014

Gallen Yip, Research Director, Kinetic Worldwide, Asia Pacific, will talk on this subject at the upcoming 10th OAC

OAC 2014: The countdown has begun

By VJ Media Bureau - June 13, 2014

The Convention will be a singular opportunity for industry leaders and professionals to assess the current market trends, advertiser demands and pain points, innovations, new technologies and best practices, as well as address issues linked with policy matters and industry practices

Milestone Brandcom launches measurement matrix Milestone Optimizer

By VJ Media Bureau - June 13, 2014

Milestone Optimizer introduces a new measurement matrix called Gross Impression Points (GIP) that measures the reach and frequency of an OOH campaign, thus serving as a holistic planning solution

Vodafone wraps Ahmedabad-Mumbai Shatabdi to showcase'faster, smarter' offerings

By VJ Media Bureau - June 13, 2014

This branding initiative aims to promote Vodafone's high speed 3G data network, 3G dongle that provides data transfer speed of up to 21.1Mbps, and 3G mobile internet capabilities

Bloomberg launches artistic DOOH at London Airport

By VJ Media Bureau - June 09, 2014

Around 3.4 million passengers travel through London City Airport each year

Milestone Media bags OOH mandate for Reliance Communications

By VJ Media Bureau - June 05, 2014

7 specialist agencies had pitched for the mandate

Vodafone Superfan Junior contest gives 22 kids a feel of IPL turf

By VJ Media Bureau - June 04, 2014

The telecom major tied up with Magic Bus NGO to give winners of the contest the opportunity to walk onto the field with the IPL cricketers

Bright Outdoor anchors Star Cruises campaign in Mumbai

By VJ Media Bureau - June 04, 2014

The OOH firm has used billboards and unipoles in iconic, tactical and prime locations like Patel Bridge, Marine Drive, Worli, Bandra Turner Road, and Bandra ROB to drive the brand communication.

Sonic unveils action-packed activation programme to engage with kids & youth

By VJ Media Bureau - May 30, 2014

The channel's'Sonic Action Mania campaign' includes gaming championships for the audience, workshops, storytelling sessions, and interaction with the Sonic action heroes

German LED specialist deploys 2,000 sq.m. digital OOH building façade in Moscow

By VJ Media Bureau - May 30, 2014

Looked at from the outside, the stripe system conserves the characteristics of the original façade; from the inside they allow unobstructed view as well as the usual incidence of daylight