VJ Media Bureau
OAC 2014: Team Sapphire wears the crown of'Young Outdoorians'
By VJ Media Bureau - July 10, 2014
OAC 2014 gave emerging outdoor professionals the opportunity to showcase their media planning skills for the FMCG industry through a unique'Young Outdoorians' contest
Global OOH trends have a bearing on Indian OOH business: Chris O'Donnell
By VJ Media Bureau - July 09, 2014
6 global OOH trends impacting India are: (i) Rise of the Destination, (ii) Rise of Experiential; (iii) Planning Convergence; (iv) Technology in Buying (including Automation); and (vi) Technology in Planning (including new ways of measurement)
BlackBerry unveils Z3 on OOH, plans bigger campaign
By VJ Media Bureau - July 09, 2014
The innovation was executed at Mahim Causeway, targeting SEC A & B audience
Milestone casts Tata Docomo's'39 Paise per Minute' proposition on a wide OOH canvas
By VJ Media Bureau - July 09, 2014
The OOH firm used a range of OOH formats like Tab Cabs, billboards, bus back panels and hand side panels, station branding and bqs in Mumbai
Address specific needs of high-end brands, say luxury brand custodians & experts
By VJ Media Bureau - July 08, 2014
Ruchita Sharma, Head Marketing Operations & Communications, Swarovski India, Arun Marc D'Silva, Managing Director, Retail Interface, and Arif Saleem Padiath, Senior Business Manager - Zoya, Titan Company Limited, talk about how luxury brands can leverage OOH to build a domineering brand presence
Digitisation, standardisation, collaboration key to growth: Nabendu Bhattacharyya
By VJ Media Bureau - July 08, 2014
Indian OOH industry should look to leverage the new technologies to forge ahead in business, says Bhattacharyya
Work on big ideas to build strong brand identity in the outdoor: Rahul DaCunha
By VJ Media Bureau - July 08, 2014
Recognise and reward good creativity in the outdoor space, says DaCunha
OOH is much more than hoardings: Sudeep Narayan
By VJ Media Bureau - July 08, 2014
Sudeep Narayan, Marketing & PR Director, Volvo Auto India, says that some PR around an OOH campaign could prove to be very useful to brands
Delhi Metro should extend exclusive, long-term ad rights: Industry leaders
By VJ Media Bureau - July 08, 2014
DMRC is preparing the ground for consolidation of OOH business in the Metro space, and is likely to give out ad rights for periods up to 10 years
OOH offers immense scope for innovation: Madhu S Datta
By VJ Media Bureau - July 08, 2014
Madhu S Datta, Chief - Marketing, Pantaloons Fashion & Retail Ltd, points out that brand custodians need to understand that the OOH medium is not limited to hoardings
10th OAC was very special: Sunder Hemrajani
By VJ Media Bureau - July 08, 2014
Sunder Hemrajani, MD, Times OOH, said in his concluding remarks that this year's convention was a big leap in terms of content and engagement
10th Outdoor Advertising Awards: Milestone Brandcom bags 15 metals, followed by Madison Out-Of-Home with 9
By VJ Media Bureau - July 07, 2014
In the overall tally, Milestone Brandcom picked 15 metals, while Madison Out-Of-Home bagged 9, and Kinetic Worldwide India, GroupM Dialouge Factory & Brandscope India won 5 each
Young Outdoorians vie for top honours at OAC
By VJ Media Bureau - July 05, 2014
The outdoor advertising contest for young OOH professionals is underway; results to be declared on Day 2
Adscreen Networks are growing: Peter Livesey
By VJ Media Bureau - July 05, 2014
The various new formats that have been added to this category include glass-free 3D application, augmented reality, multi-view capacity and textured touch
DOOH connects with people on the move: Rajan Mehta
By VJ Media Bureau - July 05, 2014
The technical knowledge about DOOH and its consciousness among the media players will help the industry grow