Posterscope launches Prism Creative in Asia Pacific

By VJ Media Bureau - August 06, 2014

Using this tool, clients can optimise their creatives on OOH media formats, view the displays in virtual day and night time, conduct distance mapping and also view digital content

S S International Live credits success of'Ponniyin Selvan' play to outdoor promotion

By VJ Media Bureau - August 06, 2014

Metro Multimedia P Ltd & Vas Media Network executed the outdoor promotion of the play which was staged in Chennai, Madurai and Coimbatore

Atin OOH creates festive atmosphere at Hyderabad airport during Ramadhan

By VJ Media Bureau - August 06, 2014

The OOH firm decked up different passenger touchpoints inside the airport and set up experiential brand zones

It's Chilling Outdoors!

By VJ Media Bureau - August 06, 2014

Socialab agency and Lipton engages young audiences by providing them a cool breeze at Bus-Q-Shelter in Athens. Read How!

UK's outdoor grows 6.4% to £258.5m in April-June 2014

By VJ Media Bureau - August 05, 2014

Outdoor Media Centre (OMC) reports that digital was up 30% to £68.3m, the biggest ever quarterly figure

OMA New Zealand reports 0.7% growth in member revenue in Q2 2014

By VJ Media Bureau - August 04, 2014

When added to the 2.3% growth posted for Q1 2014, the OMANZ members' half year results show total revenue up year-on-year

Media 360 Degree builds domineering presence for'Bigg Boss Season 2'

By VJ Media Bureau - July 29, 2014

Media 360 Degree deployed the campaign at prime locations in Bangalore and rest of Karnataka using a wide media mix comprising hoardings, bus stand media, bus side and back panels, bqs, mall and multiplex media assets, railway station advertising medium, and mobile display units

DDB Mudra Group reconstitutes Executive Board

By VJ Media Bureau - July 28, 2014

DDB Mudra Group has announced the re-constitution of its executive board and the creation of the group creative council and the strategic planning council

Dentsu Aegis Network acquires majority stake in Milestone Brandcom

By VJ Media Bureau - July 28, 2014

Nabendu Bhattacharyya will continue as CEO and Managing Director of Milestone Brandcom, reporting to Ashish Bhasin, Chairman and CEO of Dentsu Aegis Network South Asia

IOAA elections on Sept 19, nominations to be filed by Aug 16

By VJ Media Bureau - July 28, 2014

The election of new Committee Members for the year 2014-15 will be held on September 19; the newly elected Committee Members will then nominate from among themselves the Chairman, Vice Chairman and Treasurer of IOAA

Nestlé goes outdoor to promote 2 new beverages

By VJ Media Bureau - July 28, 2014

The campaign was targeted at the health conscious SEC A+, A & B category audience, predominantly in Delhi NCR

Jagran Solutions bag 2 golds at EEMAX Awards 2014

By VJ Media Bureau - July 26, 2014

The OOH firm won golds in the"Best Public Awareness / CSR Event / Activation” category for the Arogya Rath Campaign and the"Best Road-show of the Year” category for the Castrol Mobile Unit Campaign

ACCA reinforces its presence in South Asia

By VJ Media Bureau - July 26, 2014

PSI strategically captured student dominated locations for the campaign

Sony Max spreads'Darr' in the outdoor

By VJ Media Bureau - July 15, 2014

Innovative billboard creatives and eye-catching mall branding in Mumbai create OOH mileage for the show

Croma creates 3D experience in the outdoor

By VJ Media Bureau - July 11, 2014

MOMS executed the innovative, 15-day campaign in Mumbai, Delhi and Bangalore