Tic Tac takes'Strawberry Fields' to college-goers

By VJ Media Bureau - October 07, 2014

To create awareness for the new flavour amongst the youth, across Mumbai, Delhi and Bengaluru, the brand mandated Madison Integrated Experiential Solutions to conceptualise and implement an engagement module relevant to this audience

Atin OOH ties up with Sri Lankan Airlines for seatback branding

By VJ Media Bureau - October 01, 2014

Brings on board Sri Lanka's national mobile service provider Mobitel to advertise on the seatbacks

Huge turnout at SAB TV's'Family Funathon' in Ahmedabad

By VJ Media Bureau - September 23, 2014

Echoing the sentiments of having fun with family, SAB Family Funathon was an on-ground translation of its proposition of'wholesome family entertainment'

B'lore division of SW Railway invites bids for wrapping/painting Rajdhani & Shatabdi trains

By VJ Media Bureau - September 23, 2014

Bids invited for display of advertisement through fleet graphic films by full wrapping/painting of the exterior of four rakes of train. No.22691/92 & 22693/94 Rajdhani Express, and one rake of train. No. 12027/28 Shatabdi Express

Brand Promotions executes Bustlemania on-ground event

By VJ Media Bureau - September 10, 2014

Automobile major Datsun was the lead partner for the event while Phoenix Market City in Mumbai was the venue partner

IOAA 7th AGM on Sept 19

By VJ Media Bureau - September 10, 2014

IOAA has notified the members that the AGM will be held on Sept 19 at Renaissance Mumbai Convention Center Hotel

Global Advertisers wins award

By VJ Media Bureau - August 27, 2014

Global Advertisers won the award for developing innovative and cost-effective media strategies for some of the leading brands in the real estate sector

DDB Mudra West appoints Ferzad Variyava as Group Creative Director

By VJ Media Bureau - August 26, 2014

Variyava commands over 13 years of experience, having worked on household blue chip brands in the banking, media, FMCG, beauty, personal care, travel and telecom domains

Atin OOH pilots'Azaadi Ki Udaan' at Hyd airport

By VJ Media Bureau - August 26, 2014

Brands like LIC, Kashish, Pride India and Godrej have participated in the consumer engagement initiative spread over 20 days

DDB Dubai wins regional Porsche business

By VJ Media Bureau - August 26, 2014

DDB Dubai will provide strategy, creative, media buying and planning services, and CRM across the 21 markets that the regional office covers

Mugil Media takes Ran India Steels outdoor in Tamil Nadu

By VJ Media Bureau - August 26, 2014

The outdoor campaign has been executed on mobile hydraulic vans

OOH spend rises faster than total ad spend in Canada in H1 2014

By VJ Media Bureau - August 19, 2014

Also, OOH revenue has increased 5.5% in the first six months of 2014 compared to the corresponding period of 2013

Sandesh Spotlight expands OOH footprint with exclusive ad rights on 8,000 buses

By VJ Media Bureau - August 13, 2014

The OOH firm has exclusive rights on 8,000 Gujarat State Road Transport Corporation (GSRTC) buses that connect with all parts of the state

DDB Mudra North appoints Subhashish Dutta as Senior Creative Director

By VJ Media Bureau - August 12, 2014

Dutta has diverse experience in various categories spans from Consumer Durables, Telecom, Automobiles and Hair-Care to Social Advertising

Exide Life Insurance goes big in the outdoor

By VJ Media Bureau - August 12, 2014

Leading OOH firm Accord has executed the campaign