By The People: What Catches The Eye In The Outdoor

By VJ Media Bureau - November 14, 2014

The Outdoor Asia team went outdoors in Mumbai and Kolkata to gather people's views and perceptions about outdoor advertising.

Arghya Chakravarty takes charge of Times OOH

By VJ Media Bureau - November 11, 2014

Arghya Chakravarty has taken over the key role from outdoing MD Sunder Hemrajani

Sunder Hemrajani moves on from Times OOH

By VJ Media Bureau - November 10, 2014

After a successful 7 years of stint at Times OOH, Hemrajani now plans to go on a sabbatical before beginning a second innings

Havas Media Group India wins integrated media duties for OCM India

By VJ Media Bureau - November 05, 2014

Brand believes that new brand positioning and the identity of OCM is crucial to the forward path of the brand

Tupperware captures audience through mall activation

By VJ Media Bureau - November 04, 2014

In association with DDB MudraMax-Experiential, the brand opted for an on-ground activation at various malls to promote the festive range and reinforce the idea of Tupperware gifts for every season.

Armour Station TV launches its channel at 3 new railway stations

By VJ Media Bureau - November 03, 2014

With the addition of the new stations, the service is now available at eight of the busiest railway stations in India including Mumbai CST, Mumbai Central, Pune, Ahmedabad, Bangalore, Chennai Central, Chennai Egmore and Delhi (Hazrat Nizamuddin).

Amar Ujala launches OOH wing Autdoors

By VJ Media Bureau - November 03, 2014

One of the oldest publication brands in the country, Amar Ujala understands the emerging necessity of OOH advertising platform in the industry and aims to provide 360 degree advertising solution to their clients through'Autdoors'.

Ferrero Rocher amazes shoppers with giant golden pyramid

By VJ Media Bureau - October 29, 2014

The leading confectionery brand created a huge three dimensional golden pyramid which measured over 23 feet in height to celebrate Diwali with shoppers at Ambience Mall, Gurgaon. More than 5,000 personalised pictures have been uploaded on social media platforms and shared with shoppers.

Jade Blue raises curiosity before store launch

By VJ Media Bureau - October 29, 2014

The menswear fashion brand generated curiosity among target audience with its outdoor teaser campaign, which was followed by a creative that reflected Jade Blue's identity during the store launch in Pune.

Honda establishes deep connect with audiences across Karnataka

By VJ Media Bureau - October 28, 2014

Vritti i-Media runs audio teasers at 31 prominent bus stations in Karnataka to complement the brand's product displays at the target centres

Giving wings to India's first Red Bull Flugtag

By VJ Media Bureau - October 20, 2014

The five-month long campaign was created to promote India's first Red Bull Flugtag, where all elements were centered on the theme - School of Indian Physics. Executed by 22feet Tribal Worldwide, the campaign received phenomenal response on social media platforms and at the event too.

OMANZ expects strong growth in H2 2014

By VJ Media Bureau - October 16, 2014

The Outdoor Media Association of New Zealand (OMANZ) has reported that the growth of member revenue continues with the total for Q3 2014 reaching $19,041,928, up 21% on Q3 2013.

Wall Graffiti Media transforms wall advertising

By VJ Media Bureau - October 13, 2014

Pacific Digital which has introduced Wall Graffiti Media expects widespread adoption of the media in the outdoor space given its aesthetic value and ease-of-deployment

Industry leaders present key recommendations at Karnataka Talks OOH! conference

By VJ Media Bureau - October 13, 2014

The recommendations were put forth during the course of a brainstorming open house session at the conference

Karnataka Talks OOH! begins today

By VJ Media Bureau - October 09, 2014

The conference will bring senior government officials, media owners, brand marketers, OOH specialist agencies, and other key stakeholders of the industry on a common platform to discuss and identify new ways to'Accelerating Karnataka OOH Industry Growth'