By The People: View From Behind The Wheel

By VJ Media Bureau - February 24, 2015

Team Outdoor Asia stepped out to talk to people who drive on the city roads and understand how they view outdoor advertising when behind the wheel.

JCDecaux India sets two national records certified by Limca Book of Records 2015

By VJ Media Bureau - February 20, 2015

The site has display area of 521 ft x 42 ft placed on Delhi Airport Express Metro Line

DDB MudraMax and Zee News create a'Misunderstood Scoreboard'

By VJ Media Bureau - February 19, 2015

The scoreboard which were supposed to display match scores, started displaying the numbers of lives lost by soldiers since 1947 during the battles fought between both the countries. The campaign got overwhelming response as the passers-by, who started lighting candles at the site.

Prakash Arts opens state-of-the-art FOB in Bengaluru

By VJ Media Bureau - February 13, 2015

The FOB was inaugurated by Ramalinga Reddy, Minster for Road Transport and District In-Charge Minister, Government of Karnataka

Real Estate, Educational Institutions, Jewellery Brands & Outlets - Key OOH Spenders

By VJ Media Bureau - February 13, 2015

Time Outdoor Monitoring report on OOH spend in the Year 2014 covering 40 cities suggest that the Real Estate Category commanded the highest Share of Voice & Share of Space

Reshu Advertising receives prestigious award from UP Govt

By VJ Media Bureau - February 11, 2015

OOH firm Reshu Advertising has received the prestigious Dr Ram Manohar Lohia Laghu Udyog Award from the Uttar Pradesh Government for its pioneering work in the area of media and advertising.

Xtreme Media installs conclave, oval LED displays at T2 of Mumbai International Airport

By VJ Media Bureau - January 31, 2015

Xtreme Media has installed the concave and oval LED display screens at the Duty Free Shopping (a JV between DFS & Flemingo) zone of the newly built T2 of Mumbai's Chhatrapati Shivaji International Airport

Bright Outdoor acquires ad rights on Mumbai Monorail media

By VJ Media Bureau - January 29, 2015

The OOH firm has acquired ad rights on the entire lot of pillars supporting the Monorail as well as stickers and handles inside the coaches

COMB releases state-of-the-art audit technology

By VJ Media Bureau - January 14, 2015

Canadian Out-of-Home Measurement Bureau (COMB) has launched a state-of-the-art process to synchronise all trading data between its systems and those of its OOH company members

Carat bags IndiaFirst Life Insurance's media account

By VJ Media Bureau - January 14, 2015

The account was won in a multi-agency pitch with eight major agencies participating. The mandate is for all media including OOH media.

Srishti group launches Srishti Outreach Pvt Ltd

By VJ Media Bureau - January 02, 2015

The new entity will function as a media agency to Srishti Communications' existing and new clients

By The People: What catches the eye in the outdoor

By VJ Media Bureau - December 26, 2014

The Outdoor Asia team went out in Delhi NCR, Mumbai and Kolkata to gather people's views and perceptions about outdoor advertising and how it can influence their purchase decisions.

Kinetic Active expands into India

By VJ Media Bureau - December 26, 2014

Kinetic Active is a full-service creative and production shop with the purpose of raising the creative bar of OOH marketing

Wildcraft appoints DDB Mudramax for all media activities

By VJ Media Bureau - December 24, 2014

DDB Mudramax will be responsible for all media (mass media including digital) activities viz. planning, buying and implementation for Wildcraft.

Vodafone to roll out innovative OOH campaigns to promote cycling marathon

By VJ Media Bureau - December 22, 2014

Jagran Engage is the outdoor partner for the second edition of Vodafone Cycling Marathon that will be held in Bengaluru on March 1, 2015