JCDecaux Launches The Salford Arch and its New Nationwide Network - The Gateways

By VJ Media Bureau - August 31, 2015

One of JCDecaux's largest roadside digital screens with on average 1.2 million impacts every week (DFT), this double-sided landmark location will be launched by FIAT, Sky, Samsung, JD Sports and Orangina.

AAAI & IOAA sign joint agreement to streamline OOH business

By VJ Media Bureau - August 28, 2015

The overall objective is to help the outdoor advertising industry in India to grow in an organized and regulated fashion, to ensure that proper systems and processes are followed, timelines adhered to and commitments honored on both sides.

Personalised OOH: Precision targeting comes to China Post screens

By VJ Media Bureau - August 24, 2015

China\'s official postal service has deployed a comprehensive upgrade of its 20,000 outdoor smart screens with new facial recognition capability, mobile interactivity, data management and campaign optimisation features.

Kinetic launches in Russia, Ilya Cheredin appointed as CEO

By VJ Media Bureau - August 21, 2015

Kinetic Russia will be headed by CEO Ilya Cheredin, who joins the company from Poster Group, where he has worked for more than 20 years.

OOH Advertising revenue in US goes up by 3.8% in Q2 2015

By VJ Media Bureau - August 20, 2015

According to Outdoor Advertising Association of America (OAAA), OOH continues to see significant growth compared to other media.

Australia's largest digital full motion billboard comes to Melbourne

By VJ Media Bureau - August 18, 2015

Melbourne's Bourke Street Mall has become home to Australia's biggest full motion, high resolution digital billboard.

Bright Outdoor & iamnIndian.com spread patriotism in the outdoors

By VJ Media Bureau - August 18, 2015

Bright Outdoor teamed up with iamindian.com to cater to the underlying Independence Day spirit with their promotional campaign.

Hoardings within railway premises in Chennai now require corporation approval

By VJ Media Bureau - August 14, 2015

Madras High Court has ruled that agencies will have to seek the approval of the corporation authorities for the hoardings within the railway premises

Vodafone makes a mark with catchy outdoor innovations at Rath Yatra, Puri

By VJ Media Bureau - August 14, 2015

Vodafone establishes it's ground at the Puri Rath Yatra reaching out to the scores of consumers and laid out a spread of initiatives for the benefit of devotees.

Origins to construct a swanky foot-over-bridge in Lucknow

By VJ Media Bureau - August 11, 2015

Origins is undertaking the construction of an ultra-modern foot-over bridge which is to be accessible to pedestrians crossing the high-traffic road and also feature a single back to back LED, a part of the digital OOH network operated by Origins.

Havas Media wins integrated media AOR of ClubMyCab

By VJ Media Bureau - August 10, 2015

ClubMyCab, a ride sharing app, has roped in Havas Media to build customer awareness towards the benefits. The mandate will also include OOH, which is an appropriate medium for apps these days.

LOMS illuminates Bailey Road with Ultratech Super Cement

By VJ Media Bureau - August 10, 2015

The campaign is set to be displayed for a year, where the brand has also sketched its presence on different OOH mediums with innovations on BQS, unipoles and the others.

Madison OOH unveils Parachute Hair Oil's new variant in Mumbai

By VJ Media Bureau - August 07, 2015

The frequency of the highly visible Parachute campaign was built through branding bus shelters and metros stations also.

Shanghai to host international DOOH exhibition in September

By VJ Media Bureau - August 05, 2015

The 7th China International Digital Signage, Audio Visual Integration & Equipment Show to be held at Shanghai in September 2015.

Roshanspace wins the National Public Service Campaign - Creative Competition for OOH media

By VJ Media Bureau - August 03, 2015

Roshanspace sent in the winning entry for the National Public Service Campaign - Creative Competition announced by the IOAA.