Vasant Jante
From awareness to action: Mastering brand reach
By Vasant Jante - June 11, 2024
Lindsay Rapacchi, Research and Insight Director at Clear Channel Outdoor reveals the power of reach and targeting in brand growth strategies
The now, next, and wondrous future of OOH
By Vasant Jante - June 11, 2024
Innovation expert Dino Burbidge speaks the ever-evolving landscape of OOH advertising, powered by interactive technologies
‘Automate to enhance OOH measurability, accessibility’
By Vasant Jante - June 11, 2024
Annie Rickard, Manging Partner of OOH Capital, steers a panel discussion on "Why Automate and Why Now?", with Ben Milne, Global Head of OOH Business, dentsu, Emma Hegg, Group Director – Platform Strategy, oOh! and Gavin Lee, Sr Director – Product, Broadsign
'Data, tech, creativity power OOH transformation'
By Vasant Jante - June 10, 2024
Sylvain Le Borgne, Group Chief Data Officer of JCDecaux, spoke about using data to boost profits at the recent WOO global congress in Hong Kong
‘Robust OOH metrics key to transparency, trust, collaboration’
By Vasant Jante - June 10, 2024
Global experts share their perspectives on the changing dynamics of OOH audience metrics at the WOO Global Congress
‘OOH has unique ability to deliver high-impact visuals’
By Vasant Jante - June 07, 2024
Jas Cai, Media Director and Chief Expert at Huawei Consumer Business Group presented an insightful session on ‘How OOH media can enhance the consumer’s mindset’ at the WOO Global Congress in Hong Kong
‘DOOH spurs industry growth, enabling more dynamic and targeted advertising solutions’
By Vasant Jante - June 07, 2024
Anna Bager, President & CEO, Out-of-Home Advertising Association of America (OAAA) talks about OOH’s new growth dynamics at the WOO Global Congress
‘OOH growth gathering momentum with DOOH, retail media expansion’
By Vasant Jante - June 06, 2024
WOO President Tom Goddard provides an overview of the state of global OOH sphere, and the major catalysts for sustained business growth
‘Building OOH partnerships with retail media networks’
By Vasant Jante - June 06, 2024
Sheldon Silverman, CEO of SmartBomb speaks about retail media networks at the WOO Global Congress in Hong Kong
Perion’s next frontier: Redefining the contours of OOH with technology
By Vasant Jante - June 06, 2024
In a Fireside Chat with Jeremy Male, Chairman & CEO of OUTFRONT Media, Tal Jacobson, CEO, Perion says that OOH has not reached its true potential
Retail media is revolutionising DOOH advertising
By Vasant Jante - June 06, 2024
Laetitia Lim, CEO of Quividi, speaks about integration of retail media and DOOH at the WOO World Congress in Hong Kong
Hoarding crash – throwing caution to the winds
By Vasant Jante - May 14, 2024
The hoarding crash at Ghatkopar in Thane, Maharashtra reveals how structural stability of sites when overlooked can have such severe consequences, asserts Vasant Jante
Data is key to working out accurate OOH ROI: Jim Spaeth at Geopath/OAAA Convention
By Vasant Jante - May 18, 2017
Jim Spaeth, Co-Founder of Sequent Partners, highlighted the importance of evaluating each format and creative execution in order to arrive at an accurate ROI of a campaign. The quality of evaluation findings would hinge on the quality of data used.
Geopath/OAAA National Convention & Expo makes grand beginning in New Orleans
By Vasant Jante - May 16, 2017
The opening day featured the inauguration of the Expo as also an innovative fashion show, among other major attractions