Ecosys wins AORs of two major brands from the east region

By Satarupa Chakraborty - April 25, 2016

Winning two AORs of east region, i.e. Mahesh Edible Oils and Khadim India Ltd, Ecosys plans to embark on the digital OOH pathways in a big way.

MP Government's unprecedented policy worries outdoor stakeholders

By Satarupa Chakraborty - April 22, 2016

MP Government has recently published a draft of the outdoor policy on its website, repercussions of which are predicted to be detrimental for the outdoor industry of the state.

Dainik Bhaskar gains maximum visibility through OOH at Kumbh Mela

By Satarupa Chakraborty - April 20, 2016

World's fourth largest and India's largest circulated daily Dainik Bhaskar leaves no stone unturned when it came to using OOH media at Kumbh Mela this year.

Posterscope creates high decibel campaign for Bournvita's Badam Booster

By Satarupa Chakraborty - April 20, 2016

Cadbury Badam booster goes on a multi-city OOH drive using many formats along with innovations in certain cities.

Café Coffee Day brings winter through billboards this summer

By Satarupa Chakraborty - April 18, 2016

Using varied OOH formats, Café Coffee Day's recent multi-city campaign uses day-to-night innovative effect

Goafest recognizes excellence in OOH

By Satarupa Chakraborty - April 14, 2016

Goafest 2016, held recently in the beach capital of the country recognized the out-of-home and experiential media potentially.

It's raining brands for DMRC's yellow line

By Satarupa Chakraborty - April 11, 2016

Major brands in their respective categories are advertising through the metro train wraps of DMRC's yellow line.

Vizeum appoints Amita Karwal as COO, North and South

By Satarupa Chakraborty - April 07, 2016

Vizeum appoints its new COO Amita Karwal who comes from DDB Mudra Max with a varied experience too.

DMRC to offer more space and scope to OOH

By Satarupa Chakraborty - April 05, 2016

With two more lines and new-age automated trains being added to its inventory, DMRC is likely to evolve as a larger playground for OOH. The ongoing consumers' survey will also contribute to that.

Madison BMB welcomes new changes in its top team

By Satarupa Chakraborty - April 05, 2016

Raj Nair, the current Chief Creative Officer will now also assume additional responsibility of CEO. Kim Solomon will be a new addition to the team, who joins as Chief Operating Officer.

Orango builds up OOH media around Golden Temple, Amritsar

By Satarupa Chakraborty - April 04, 2016

Amritsar-based Orango Solutions used strategic areas in the highly-dense vicinity of Golden Temple to provide OOH solutions to various brands, where most of that zone falls under"No Hoardings Zone”

Madison BMB wins Asian Paints' bath fitting business account

By Satarupa Chakraborty - April 01, 2016

Madison BMB will manage the media mandate including OOH of Ess Ess, the recently-owned bath fittings business vertical of Asian Paints.

Kinetic India executes second large multi-city campaign for Grofers

By Satarupa Chakraborty - April 01, 2016

Kinetic launches a consecutive large-sized campaign for Grofers using billboards, metro and corporate park media etc in Delhi, Mumbai and Bangalore.

Sigma Trade Wings bags sole advertising rights of Fun Republic Mall, Lucknow

By Satarupa Chakraborty - March 29, 2016

Lucknow-based Sigma Trade Wings LLP shared with Outdoor Asia that it has acquired sole advertising rights for Lucknow's Fun Republic Mall.

NPCI awards its media mandate to Dentsu Media

By Satarupa Chakraborty - March 29, 2016

Dentsu Media has won the media mandate for NPCI and will be managing their media activities including OOH.