The way to the foodie's heart is through OOH

By Satarupa Chakraborty - May 11, 2016

Funfoods by Dr Oetker India creates high-decibel OOH campaign in Mumbai executed by Streettalk.

Dentsu Aegis Network bags 22 metals at ACEF

By Satarupa Chakraborty - May 09, 2016

Posterscope was awarded in various categories such as creativity, effectiveness, successful usage of technology, innovations in OOH for brands like Goodricke, Samsung, Piaggio Vehicles etc.

Pioneer bags rights of metro stations & unipoles in Delhi

By Satarupa Chakraborty - May 09, 2016

Pioneer has won LED screen rights at ITO metro station, naming rights of three metro stations on Faridabad line and unipoles' contract on certain stretches of south Delhi's Ring Road and Outer Ring Road.

Good Knight connects with rural audience at Pandharpur Yatra

By Satarupa Chakraborty - May 09, 2016

Good Knights Fast Card connects with its rural customers at Pandharpur Yatra through numerous, ATL, BTL and OOH activities. Executed by Vritti i-Media, the campaign was able to reach 20 million and increase brand awareness.

Vodafone OOH catches the IPL fever

By Satarupa Chakraborty - May 06, 2016

Keeping the IPL frenzy in mind, Vodafone has executed a series of new OOH campaigns and activations throughout Maharashtra, Goa and Gujarat.

CASHurDRIVE bags exclusive advertising rights for TABcab

By Satarupa Chakraborty - May 06, 2016

Leading media advertising company, specialising in the concept of vehicle wraps will now be noticed in Mumbai.

Shalimar Advertisers to semi-brand Huda City Center metro station

By Satarupa Chakraborty - May 04, 2016

HUDA City Center metro station under DMRC will soon be semi-branded with national brands for which Shalimar Advertisers have won the rights and will be offering other OOH formats also within the station premises.

Gemini Oil goes in for stadium branding at IPL

By Satarupa Chakraborty - May 04, 2016

With its partnerships with Rising Pune Supergiants, Gemini Oil went into extensive stadium branding in the grounds where the team played.

TATA Motor's Tiago arrives via OOH

By Satarupa Chakraborty - May 02, 2016

Tata Motors launches its new model Tiago in a multi-city multi-format OOH campaign executed by Platinum Outdoor.

OLA Micro's train wraps ask commuters to beat odd-even rule in Delhi

By Satarupa Chakraborty - May 02, 2016

OLA launched the OOH campaign of its latest cab service, OLA Micro on metro train wraps of DMRC's Line II.

Pioneer Outdoor to let out 6 FOBs for advertising in Bengaluru

By Satarupa Chakraborty - April 28, 2016

Pioneer Outdoor shared that it plans to let out 6 FOBs in Bengaluru and in talks with various brands to advertise through them.

Kinetic propagates Earth Day through the OOH way

By Satarupa Chakraborty - April 26, 2016

Kinetic chose to switch off lights of live billboards towards protection of environment on this Earth Day.

Explomedia acquires rights on civil structures of 16 metro stations

By Satarupa Chakraborty - April 26, 2016

Delhi-based Explomedia wins the media rights of 16 metro stations of Line 2, one of the premium routes of the popular DMRC.

The Body Shop engages with customers at Cyber Hub, Gurgaon

By Satarupa Chakraborty - April 26, 2016

To mark its 40th anniversary and 25th store in NCR region, The Body Shop arranged for a customer engagement programme that showcased the brand's loyalty towards the environment along with special services for its customers.

Smart Cities Conference stresses on informative & beautifying OOH

By Satarupa Chakraborty - April 25, 2016

IOAA proposes fair, transparent and feasible outdoor media practices in successful execution and operation of smart cities in India.