Vodafone Mobile Buses connect pilgrims at Pandharpur Yatra

By Satarupa Chakraborty - June 29, 2016

Mobile buses with Vodafone branding offer internet-enabled services to pilgrims frequenting Pandharpur Yatra.

Ecosys OOH paints Maharashtra with Colors Marathi

By Satarupa Chakraborty - June 28, 2016

Winning outdoor mandate of Color's Marathi show, Ecosys is about to roll out innovative OOH campaign in Mumbai and rest of Maharashtra.

TATA Salt's eye catchy innovation at Kumbh Mela

By Satarupa Chakraborty - June 28, 2016

Branded paper plates feeding devotees upped the visibility quotient for TATA Salt at the crowded Kumbh Mela.

Do the DOOH

By Satarupa Chakraborty - June 27, 2016

When other media formats are going through rapid digital metamorphosis, how far can OOH lag from the digital boom? Outdoor Asia went out to do a reality check.

Cadbury Bournvita biscuit wakens the passersby

By Satarupa Chakraborty - June 22, 2016

Cadbury rolls out its OOH launch campaign for Bournvita biscuits through traditional as well as DOOH medium across 20 Indian cities.

Vodafone includes digital OOH in its 4G campaign in Kolkata

By Satarupa Chakraborty - June 21, 2016

Vodafone 4G's launch campaign in Kolkata saw traditional OOH formats along with metro and bus branding along with LED walls.

Pride in London's DOOH campaign encourages Londoners to live with #NOFILTER

By Satarupa Chakraborty - June 21, 2016

Pride in London's innovative digital OOH campaign in London aims to be inspirational to the country's LGBT community right before the fabled parade later this month.

Nirav Modi Jewels entices its TG through outdoor

By Satarupa Chakraborty - June 16, 2016

Premium jewellery brand Nirav Modi used premium quality outdoor in Delhi and Mumbai to create brand awareness and recall.

Gionee Mobiles get charged up on billboards

By Satarupa Chakraborty - June 16, 2016

Use of static and moving LED lights made the latest outdoor campaign of Gionee Mobiles stand out in 40 Indian cities.

Giant Rooh Afza bottle amazes commuters in Varanasi

By Satarupa Chakraborty - June 15, 2016

A 12-feet backlit replica of the Rooh Afza bottle surprises commuters in Varanasi.

MCD to allocate cluster-wise sites to vendors soon

By Satarupa Chakraborty - June 14, 2016

The new outdoor policy of MCD will give away cluster-based advertising rights to bidders so that each bidder gets a mix of prominent and less-prominent sites.

Kinetic India announces change in key leadership roles

By Satarupa Chakraborty - June 10, 2016

Under the change in leadership roles, Raju Markandeya has been elevated as the new COO while Adil Khan has taken over as Head - North region.

Tiago takes a new route in OOH

By Satarupa Chakraborty - June 09, 2016

TATA Motor Tiago's 3D model has been installed horizontally in Mumbai as part of their second phase of their outdoor campaign.

Wedding revelry ushers in Manyavar's womenswear brand

By Satarupa Chakraborty - June 07, 2016

Ethnic menswear brand Manyavar goes for a high-decibel brand activation at the launch of their first outlet housing womenswear brand, Mohey.

Tanishq unveils its enticing exchange offer campaign

By Satarupa Chakraborty - June 07, 2016

Jewellery brand Tanishq goes outdoor in 11 Indian cities to promote its Gold Exchange offer.