Aditya Birla Health Insurance collaborates with Platinum Outdoor to launch anamorphic & CGI led OOH campaign

By Sakshi Sanghavi - April 29, 2024

Vikrant Massey is the face of this campaign

FC Media Partners with LMX to Launch Self-Serve Booking Platform for Local Businesses

By Sakshi Sanghavi - April 29, 2024

The platform is powered by Location Media Xchange(LMX) of Moving Walls Group

AMC aims for a balance between social and commercial interests while preserving the aesthetic appeal of the city

By Sakshi Sanghavi - April 28, 2024

Mirant Parikh, Deputy Municipal Commissioner, AMC was in conversation with Pawan Bansal, Chairman, IOAA

Brand leaders endorse the true power of OOH advertising at Gujarat Talks OOH

By Sakshi Sanghavi - April 25, 2024

Abhijit Sengupta, CEO of OAP Mediatech moderated a panel discussion that engaged Shaileen Patel, General Manager of Business Development and Marcom at NK Proteins; Manan Choksi, CEO of Udgam Consultancy; and Sharvil Shridhar, Managing Director of A.Shridhar Group.

Media owners need to adopt audience metrics to grow business: Praveen Vadhera

By Sakshi Sanghavi - April 25, 2024

Praveen Vadhera, CEO, IOAA highlights how Roadstar holds the key to business growth

‘The age of adaptability’- announced as the theme for Goafest 2024

By Sakshi Sanghavi - April 25, 2024

Goafest 2024 is set to take place at Westin Powai, Mumbai from May 29 to 31

Power of idea and creativity is what the OOH industry represents: Ajay Kakar

By Sakshi Sanghavi - April 25, 2024

Addressing the 2nd Gujarat Talks OOH in Gujarat, renowned brand and marketing strategist Ajay Kakar urges brands to raise the creativity quotient of their OOH campaigns and craft narratives that resonate much more with audiences.

Myntra's CGI spectacle: sneaker sensation takes Mumbai by Storm

By Sakshi Sanghavi - April 23, 2024

The campaign was executed around Bandra Worli Sea-link

Abhijit Sengupta, CEO, OAP Mediatech to model brand panel discussion at Gujarat Talks OOH today

By Sakshi Sanghavi - April 23, 2024

The session will highlight the importance of national brands spending on OOH in Gujarat

Shravil Shridhar, Md, A. Shridhar Group joins the brand panel discussion at Gujarat Talks OOH

By Sakshi Sanghavi - April 23, 2024

Shravil will be sharing his insights on how OOH can be leveraged for gaining maximum reach with target consumers

Udgam Consultancy CEO Manan Choksi, to share his perspectives on getting best outcomes from OOH advertising

By Sakshi Sanghavi - April 22, 2024

Manan will join a panel discussion on ‘What will it take for OOH to deliver great campaign outcomes?’, chaired by Abhijit Sengupta, CEO, OAP Mediatech

Varun Agrawal, National Head - Key accounts, Unilumin to throw light on making the right choice of digital display solutions

By Sakshi Sanghavi - April 20, 2024

Varun will share his viewpoints on price vs quality equation in the choice of digital display solutions, and other insights related to the subject

Rajkot outdoor exudes a busy look with diverse brands straddling the OOH canvas

By Sakshi Sanghavi - April 20, 2024

Both national and regional brands occupy vantage positions on the city’s OOH landscape

Shaileen Patel, GM - Business Development & Marcom, NK Proteins to join the brand panel at Gujarat Talks OOH

By Sakshi Sanghavi - April 20, 2024

Shaileen will be sharing perspectives on how OOH can be leveraged for gaining maximum reach with target consumers

Vivo V30 promises ‘Delight every moment’

By Sakshi Sanghavi - April 20, 2024

The brand campaign highlights the product features