Menaka Menon takes charge as President & Managing Partner - Growth & Strategy of DDB Mudra South

By Sakshi Sanghavi - May 17, 2024

Menaka has spent over 15 years in advertising with stints at agencies such as FCB, VML, and Leo Burnett.

Kanika Kalra appointed as the Regional Marketing Director, Health & Nutrition at Reckitt - South Asia

By Sakshi Sanghavi - May 17, 2024

Previously Kanika has worked with Snapdeal, Unilever in Personal Care, and Pepsico as well as GSK Consumer.

Jockey Juniors Times NIE Colour Splash campaign winners announced

By Sakshi Sanghavi - May 14, 2024

The Colour Splash campaign was a nationwide talent hunt among children aged 6 to 12 years.

Brand marketer Archana Aggarwal, formerly with Airtel, joins OAA 2024 Jury

By Sakshi Sanghavi - May 07, 2024

“OOH is regaining relevance as brands seek to leverage its unique ability to reach consumers in real-world environments,” says Archana Agarwal.

Sounak Bhowmick, Brand Marketing Lead, USDC Global, joins OAA 2024 Jury

By Sakshi Sanghavi - May 06, 2024

“OAA plays a crucial role in celebrating creativity, fostering innovation, and setting benchmarks for excellence in the Indian OOH industry,” says Sounak

Kaushik Outdoors launches brand anthem on Gujarat Day

By Sakshi Sanghavi - May 06, 2024

The song grabbed attention across Gujarat, gaining more than 10 lakh impressions in a day

Urvashi Arya, Sr Brand Manager, Bausch & Lomb joins OAA 2024 Jury

By Sakshi Sanghavi - May 03, 2024

Brands are coming up with more creative campaigns to try and capture the short attention span of consumers, says Urvashi

Goafest 2024 tunes into 'Advertising Rocks'

By Sakshi Sanghavi - May 03, 2024

With two solo categories - Indian and International - Advertising Rocks 2024 promises a global showcase of musical talent.

Goldee Patnaik, CMO and VP, itel India joins OAA 2024 Jury

By Sakshi Sanghavi - May 02, 2024

“OAA is a great platform and place for the OOH fraternity to express themselves and also be a part of the learning curve,” says Goldee

Switzerland tourism embraces change: introduces 'Switzerland' brand to redefine tourism for a new generation

By Sakshi Sanghavi - May 02, 2024

The new brand identity was developed together with the Zurich branding agency MADE Identity.

Gujarat is an important OOH destination for national brands: Specialist agencies

By Sakshi Sanghavi - April 30, 2024

Anchal Kumar Dhawan, VP-National Head of Times One, a division of Times OOH, Deepa Gupta, VP of South and West at Madison World, Dinesh Panjabi, Regional Director - West at Rapport Advertising engage in deep discussion on Gujarat OOH markets

“Quality & ROI should be the top priority in the selection of OOH digital display solutions’

By Sakshi Sanghavi - April 30, 2024

Rohit Chopra, COO, Times OOH, Sanket Rambhia, CEO, Xtreme Media, Varun Agrawal, National Head-Key accounts, Unilumin Group engaged in a tech talk panel on making the right choice of OOH digital display solutions

Laqshya Media Group unveils innovative OOH campaign for Finolex cables

By Sakshi Sanghavi - April 30, 2024

The campaign will run for a month across large format billboards in many cities

Consistent, business-friendly ad norms pivotal to OOH growth & sustainability: Gujarat media owners

By Sakshi Sanghavi - April 30, 2024

AMC official says revenues from OOH important for Ahmedabad city development and delivery of citizen services

Abdullah Hyder bags top prize in 3rd M4G OOH Quizathon contest, Pritish Shah is runner up

By Sakshi Sanghavi - April 29, 2024

Abdullah wins a cash prize of Rs 20,000 while Pritish walks away with Rs 15,000