MOMS, DS Group achieve a spot in Limca Book of Records with Pulse of the Sky campaign

By Sakshi Sanghavi - June 07, 2024

The record was set by flying 1150 vibrant kites across 1.2 kilometres in a straight line

MSMA partners OAC 2024 as Sponsor of Q&A sessions

By Sakshi Sanghavi - June 07, 2024

“I’m eager to see the positive outcomes that will emerge from our collaboration with the OAC,” says Anup Mittle, Director, MSMA.

JadeBlue and FLS Creatives ignite awareness with innovative billboard campaign on world environment day

By Sakshi Sanghavi - June 05, 2024

The billboard campaign highlights the growing concern on climate change amidst record breaking heat wave

Prakash Arts partners OAC 2024 as Associate Sponsor

By Sakshi Sanghavi - June 05, 2024

C D V Subbarao, CEO, Prakash Arts highlights the role of OAC as a platform for thought leadership and business networking for Indian OOH

Avail the Early Bird advantage, register as delegate to OAC 2024 before June 15

By Sakshi Sanghavi - June 05, 2024

OAC 2024 will be held at Hilton Garden Inn, Embassy Manyata Business Park, Bengaluru on July 26-27

DDB Mudra wins the creative mandate for Narayana One Health

By Sakshi Sanghavi - June 04, 2024

The account will be handled by the agency’s Bengaluru office.

Top OOH firm Coral Media takes up ‘Powered By’ sponsorship of OAC 2024

By Sakshi Sanghavi - June 04, 2024

“We are enthusiastic about our partnership with OAC 2024, as it aligns perfectly with our vision to shape the future of OOH advertising in India,” says Lekshumanan Annamalai, Co-founder and CEO of Coral Media

Times OOH expands into mall advertising in Mumbai & Indore

By Sakshi Sanghavi - June 04, 2024

These upscale malls attract premium shoppers, providing a diverse audience with ample time to engage with brand messages.

Times OOH relays ICC Men’s T20 World Cup real-time updates on its airport media, attracts diverse brand engagements

By Sakshi Sanghavi - June 03, 2024

Real time cricket score updates on media at 9 airports

Aatika Ansari, Head of Marketing and Digital, Pernod Ricard India, joins OAA 2024 Jury

By Sakshi Sanghavi - May 31, 2024

“OAA strives to recognise good creative work,” says Aatika

Ritu Mittal, Head of Marketing and Digital, Bayer Consumer Health, joins OAA 2024 Jury

By Sakshi Sanghavi - May 28, 2024

OAA is a prestigious platform that celebrates excellence in Indian OOH advertising,” says Ritu Mittal, Head of Marketing and digital at Bayer Consumer Health as she joins the distinguished OAA 2024 Jury.

The Humble ‘Lauki’ Continues to Enthrall Viewers: Prime Video’s Unmissable Marketing Triumph for Panchayat Season 3

By Sakshi Sanghavi - May 27, 2024

Phulera’s favourite laukis transformed into larger-than-life inflatable balloons, displaying Panchayat’s new season premiere date! They rode atop local cabs in Mumbai, Delhi, and Jaipur, and were strategically positioned in key markets leading up to the launch

Paragon CMO Shawn Chandy joins OAA 2024 Jury

By Sakshi Sanghavi - May 27, 2024

“OAA is doing an exemplary job in highlighting the efforts taken by Brands/Agencies to do outstanding work,” says Shawn.

Khushi Advertising unveils 3D Anamorphic content for McDonald's India (West & South)

By Sakshi Sanghavi - May 23, 2024

This campaign marks the first use of such advanced technology for a McDonald's campaign in the region

Reaching goals, one stitch at a time: Sitemax's heartwarming new campaign

By Sakshi Sanghavi - May 23, 2024

The video showcases Sitemax’s motto to help change people’s lives through positive action