Pune OOH wears a busy look about it

By Sakshi Sanghavi - June 25, 2024

Brands of all hues adorn the large formats

Ammar Millwala, Head- Integrated Media, Aditya Birla Capital joins OAA 2024 Jury

By Sakshi Sanghavi - June 25, 2024

Brands need to think beyond vanilla outdoors to connect with audiences, says Ammar Millwala as he looks forward to the OAA 2024 judging.

Shwetal Basu, Chief Marketing and Communications Officer, Shoppers Stop, joins OAA 2024 Jury

By Sakshi Sanghavi - June 24, 2024

“The OOH Advertising Awards (OAA) continue to play a vital role in highlighting and celebrating outstanding work within the Indian OOH industry,” says Shwetal Basu

Colenso BBDO and Nexus Studios win Cannes Outdoor Lions Grand Prix for Pedigree ‘Adoptable’

By Sakshi Sanghavi - June 19, 2024

The success of 'Adoptable' at the Cannes Lions 2024 not only celebrates the creative ingenuity of Colenso BBDO and Nexus Studios but also reinforces the powerful role of purpose-driven marketing.

Sapphire Media & Armour Digital OOH partner OAC 2024 as Presenting Sponsors

By Sakshi Sanghavi - June 19, 2024

OAC 2024 will be organised at Hilton Garden Inn, Embassy Manyata Business Park in Bengaluru on July 26-27.

Classmate extends exciting AR technology to ‘Brown Cover Notebooks’ revolutionising learning from rote to experiential

By Sakshi Sanghavi - June 17, 2024

Creates a unique experience with a 30ft long tunnel aquarium in the sea front of Mumbai to highlight the exciting AR experience in conventional brown covers.

Xtreme Media partners OAC 2024 as Quintessential OOH Quiz sponsor

By Sakshi Sanghavi - June 14, 2024

“The OOH Advertising Convention has been an exceptional platform for uniting stakeholders and media asset owners,” says Sanket Rambhia, Managing Director, Xtreme Media

BMC formulates new draft policy for hoardings in Mumbai

By Sakshi Sanghavi - June 13, 2024

The policy is set to be open for public suggestions from July 5

Ambika Mehrotra, Senior Media Manager, Nestle member of OAA 2024 Jury

By Sakshi Sanghavi - June 13, 2024

“The OAA provides a valuable opportunity for industry professionals, agencies, and brands to showcase their best work and gain recognition for their efforts,” says Ambika Mehrotra

Godrej Appliances and MOMS surprise travellers with an innovative baggage claim experience

By Sakshi Sanghavi - June 13, 2024

The campaign was executed on the baggage conveyor belt of the Goa Mopa airport

hBits onboards Saumil Parekh as Chief Marketing Officer

By Sakshi Sanghavi - June 12, 2024

With over 12 years of experience across FMCG, IT and e-commerce sectors, Saumil has held key roles at esteemed companies such as Infosys, Colgate and Pharmeasy

IOAA announces the first edition of OOH Pinnacle Awards

By Sakshi Sanghavi - June 11, 2024

The entry submissions are open till June 30

DDB Mudra Group boosts strategic leadership – Appoints Shashank Lanjekar as National Strategy Head

By Sakshi Sanghavi - June 11, 2024

He brings an experience of 25+ years in the industry

Amit Sinha, Associate Director - Brand & Marketing, PNB MetLife India Insurance joins OAA 2024 Jury

By Sakshi Sanghavi - June 10, 2024

“OAA is doing a wonderful job in recognising and celebrating outstanding creativity & innovation in the OOH domain,” says Amit Sinha.

Girish Ahuja, Head of Marketing, H&R Johnson joins OAA 2024 Jury

By Sakshi Sanghavi - June 07, 2024

Girish Ahuja speaks about OOH & creativity and the relevance of OAA.