ARAGO teams up with Broadsign for pDOOH integration

By Rajiv Raghunath - June 12, 2023

“Delivering more value and new opportunities, this integration enables our clients to maximise local omnichannel campaigns through streamlined global DOOH inventory purchasing,” says Paul Cahierre, CEO, ARAGO.

Flow City, Broadsign partner to broaden access to global DOOH advertising

By Rajiv Raghunath - June 01, 2023

Programmatic ad tech integration unlocks new DOOH inventory, including Clear Channel, for independent agencies, small businesses, and startups; introduces growth opportunities.

UK outdoor media infra company Wildstone appoints Pablo Salamanca as Head of Legal - Spain

By Rajiv Raghunath - June 01, 2023

In his new role as the Head of Legal for Wildstone Spain, Pablo will assist the business in enhancing and expanding the company's Spanish portfolio, with a particular emphasis on their national digitisation strategy

Nespresso unveils Vertuo Pop 3D builds on Singapore streets

By Rajiv Raghunath - May 29, 2023

“By featuring the Vertuo Pop machine in a larger-than-life 3D build, Nespresso can effectively increase brand visibility and awareness,” says Amanda Woo, Chief Development Officer, Clear Channel Singapore.

Argentina-based W351 planning for business footprints in India

By Rajiv Raghunath - May 26, 2023

W351 recently obtained a patent for its unique OOH solution that integrates billboards and telecom antenna in an aesthetic way, while opening up new revenue channels for media owning firms.

Optimus Prime stages audacious 3D take-over of BFI IMAX

By Rajiv Raghunath - May 24, 2023

Ocean Outdoor creates biggest ever DeepScreen® canvas

Former IPG executive Mike Cooper joins DOmedia leadership team

By Rajiv Raghunath - May 18, 2023

Mike will be focusing on the company’s international expansion

75Media Celebrates King Charles III Coronation with commemorative billboards in the UK

By Rajiv Raghunath - May 05, 2023

The digital billboards will feature designs incorporating the official Coronation Emblem

‘pDOOH is definitely a growth segment’

By Rajiv Raghunath - April 12, 2023

“Automation, measurement and connectivity to omni DSPs build advertiser confidence and that should be the focus of all our efforts,” says Srikanth Ramachandran, Group CEO of Moving Walls in an interview with Rajiv Raghunath.

E Ink Launches E Ink Kaleido™ 3 Outdoor ePaper Technology

By Rajiv Raghunath - April 11, 2023

A low-carbon, environmentally friendly solution for OOH display

Making haste, slowly

By Rajiv Raghunath - April 11, 2023

Specialist agency heads take stock of how pDOOH is shaping up in India

StackAdapt ties up with Place Exchange for access to a larger global pool of DOOH media

By Rajiv Raghunath - April 04, 2023

"StackAdapt is thrilled to partner with Place Exchange to solidify DOOH as an invaluable pillar in our multi-channel strategy," says Ben Elliott, Director of Advanced TV & DOOH at StackAdapt.

Ballyhoo Media, Screenfeed keep basketball fans up to speed with real time updates

By Rajiv Raghunath - April 03, 2023

Ballyhoo’s floating billboard screens are uniquely positioned to bring live infotainment

Ocean Outdoor takes DeepScreen® to a whole new level

By Rajiv Raghunath - March 30, 2023

DeepScreen® Alive uses highly advanced real time 3D creation tool supported by state-of-the-art hardware to build deeper connections with OOH audiences.

Numbat GmbH goes all-in on Broadsign to power EV charger ad network

By Rajiv Raghunath - March 29, 2023

German cleantech startup to broaden available EV charger ad inventory across Europe, advance EV charger audience experience with proven DOOH advertising platform.