Common currency, inclusive membership, collaborative ecosystem, upskilling programmes – IOAA focus areas: Pawan Bansal

By Rajiv Raghunath - November 03, 2023

Pawan Bansal, Chairman, IOAA spoke about the industry body’s high priority areas in his address in the 2nd World Out of Home Organization (WOO) APAC Forum being organised in Bali, Indonesia

Consolidation, coordinated adtech, measurement metrics, standardisation key to APAC OOH growth: Tom Goddard

By Rajiv Raghunath - November 02, 2023

WOO President Tom Goddard set the context for the deliberations in the 2nd WOO APAC Forum being organised in Bali

Pikasso Jordan teaming up with Carrefour to launch Supermarket 2m2 Network

By Rajiv Raghunath - November 02, 2023

Aseel Qtaish, Country MarCom Manager and Communication & Marketing - Carrefour Jordan says, “The Supermarket 2m2 Network Carrefour is a powerful platform that will enable brands to connect with our shoppers in a dynamic and engaging manner, right at the doorstep of our stores.”

World Out of Home Organization announces first in-person Africa Forum

By Rajiv Raghunath - October 30, 2023

The Forum will take place in Cape Town, South Africa during March 11-13, 2024

75Media appoints dedicated team for Scotland network

By Rajiv Raghunath - October 27, 2023

Mark Russell will head up the team as Business Director for Scotland

ChargeEuropa, Santander join forces to advance electric vehicle infrastructure in Poland

By Rajiv Raghunath - October 26, 2023

With nearly 1,000 chargers in our pipeline, we can now accelerate deployment, says Matt Tymowski, CEO of ChargeEuropa

COMMB, Environics Analytics forge strategic alliance to leverage dynamic mobile movement data

By Rajiv Raghunath - October 20, 2023

By joining forces with Environics Analytics, we are harnessing the power of cutting-edge data and analysis techniques, says Amanda Dorenberg, President, COMMB,

LED leader Absen retains Out of Home Capital in global advisory role

By Rajiv Raghunath - October 19, 2023

Absen Chairman Hansen Ding says: “We were very impressed with Out of Home Capital’s team’s experience and insight and their shared vision for the next generation of digital Out of Home."

Central de Outdoor Brazil launches new data and automation platform ECOSS OOH

By Rajiv Raghunath - October 19, 2023

The solution is powered by a customised OOH technology solution deployed by Adsmovil OOH

Stellar Ace launches phygital commuting game with over $250,000 worth of prizes

By Rajiv Raghunath - October 13, 2023

Commuters can embark on this fun journey as they ride the MRT, scanning QR codes strategically placed within MRT stations across Singapore

DOOH Platform MASTRUM launches 1st phase on 34,000 screens across Japan

By Rajiv Raghunath - October 12, 2023

MASTRUM, powered by Moving Walls, is a white-labeled, customised DSP/SSP platform tailored to the Japanese OOH advertising market

News18 India goes outdoor to shine the light on Amrit Ratna 2023

By Rajiv Raghunath - October 12, 2023

Karan Abhishek Singh, CEO - Hindi News, Network18 says, "With this outdoor campaign, our aim was to ignite curiosity among our audience, inspiring them to learn about the remarkable stories of our nation's achievers

Saatchi & Saatchi, Mr President bag first prizes in Ocean Outdoor’s annual digital creative competition for EE, Stonewall Housing

By Rajiv Raghunath - October 12, 2023

A panel of 18 independent expert judges drawn from the creative industries chose this year’s winners who were announced at an industry event hosted by Ocean at Frameless in London

Kazakhstani mobile operator Altel reclaims market leadership with pathbreaking AI-powered ‘Just Like You’ campaign

By Rajiv Raghunath - October 11, 2023

BBDO CA partnered the brand in this unique initiative whereby two AI-powered unique characters were brought to life using MetaHuman technology.

Morocco OOH major FC Media partners LMX for OOH buying automation & measurement

By Rajiv Raghunath - October 05, 2023

This partnership will enhance FC Media's ability to access validated data, enabling them to build value for their clients and grow OOH budgets while attracting digital buyers