Rajiv Raghunath
‘Prescriptive briefs, technical committees, cost efficiency, industry standards must for best outcomes from audience measurement’
By Rajiv Raghunath - November 09, 2023
Gideon Adey of World Out of Home Organization, Maud Moawad, CEO, Seventh Decimal, Kristina Rudoman, Chief Commercial Officer, Allunite, Jun Sakurai, CEO, LIVE BOARD, and Daniel Wong-Chi-Man, Chief Commercial Officer – Audience Measurement, Ipsos discuss the theme of audience measurement in the WOO Bali meet.
Unravelling the multi-layered tech stack for OOH
By Rajiv Raghunath - November 09, 2023
Tom Goddard, President, WOO in conversation with Andreas Soupliotis, Founder & CEO of Hivestack
Agung Prihambodo portrays the growthscape of Indonesian OOH market
By Rajiv Raghunath - November 09, 2023
Agung Prihambodo Marketing Director with AMG Indonesia highlighted Indonesia OOH’s growth avenues at WOO Bali meet
Tech & creativity driving S Korean OOH growth: Daewon Kim
By Rajiv Raghunath - November 09, 2023
Daewon Kim, CEO, PODO Media Network sees scope for greater collaboration among OOH players in the APAC region
Global experts on ‘Making OOH easier to buy through Automation & Programmatic’
By Rajiv Raghunath - November 08, 2023
WOO APAC Forum featured a power-packed panel headed by Charles Parry-Okeden, CEO, ECN with discussants -- Andy Hamblin - CRO, LDSK; Franck Vidal, Director, Southeast Asia Sales & Partnerships, Vistar Media; Frank Vallenga, VP of Sales (SaaS), Broadsign; Matthew Bushby, Managing Director of Hivestack ANZ + SEA, Srikanth Ramachandran, Founder & Group CEO, Moving Walls
Addressability, flexibility, measurability vitally important: Gregory Fournier
By Rajiv Raghunath - November 08, 2023
Gregory Fournier, General Manager, The Trade Desk spoke on programmatic advertising & omnichannel marketing
Balance long-term brand building & short-term performance marketing: Ricky Afrianto
By Rajiv Raghunath - November 08, 2023
Ricky Afrianto, Director and Global Marketing Director of Mayora spoke about emerging brand expectations from OOH in his address in the WOO APAC Forum
Laetitia Lim, CEO, Quividi shines the light on retail media growth potential
By Rajiv Raghunath - November 07, 2023
Laetitia addressed the WOO APAC Forum in Bali
Accountability, addressability, attribution key to OOH success: Sheila Shanmugam
By Rajiv Raghunath - November 07, 2023
Sheila Shanmugam, CEO, Mindshare Group Malaysia presented her perspectives on ‘Driving accountability for OOH investment’ at the WOO APAC Forum in Bali
UK’s i-media taps Broadsign, Brysa to harmonise tech stack, increase operational efficiency by 40%
By Rajiv Raghunath - November 07, 2023
Over the past year, i-media’s network grew from 50 full-motion D48 screens to 120 large-format screens, and the company expects that number to reach 130 soon
WOO APAC Forum in Bali directs laser focus on sustainability & OOH business
By Rajiv Raghunath - November 06, 2023
WOO CMO Richard Saturley announces launch of sustainability section on WOO website
pDOOH attracts new advertisers, offers higher RoI, greater flexibility: Matt Steffenson
By Rajiv Raghunath - November 06, 2023
Matt Steffenson, Director of Supply, APAC, Vistar Media on 'The tech trends driving growth and how you can tap in'
OOH sales teams need to get up to speed with rapidly evolving tech: Melanie Lindquist & Veronica Ong
By Rajiv Raghunath - November 06, 2023
Veronica Ong, Southeast Asia Sales Director at Broadsign and Melanie Lindquist, Managing Director, Talon Asia Pacific, discuss the challenges and opportunities media owners face in an ever-evolving landscape, with a specific focus on the impact of technology on sales teams.
Uniting media environments for data-driven buying decisions: Chloe Neo, CEO, OMG Singapore
By Rajiv Raghunath - November 06, 2023
Chloe Neo shared her viewpoints on ‘Cross Media Measurement’ in the 2nd WOO APAC Forum in Bali
Prioritise creativity, tailor content for relevancy: Jay Young, CCO, Grand Visual/Talon
By Rajiv Raghunath - November 06, 2023
Jay Young made a presentation on ‘DOOH Creativity’ in the 2nd WOO APAC Forum in Bali