‘We can expect to see 12-15% increase in business’

By Rajiv Raghunath - January 02, 2024

Jayesh Yagnik, CEO, MOMS OOH sees technology playing a pivotal role in the OOH growth process

‘OOH growth expectations leaning towards double-digit’

By Rajiv Raghunath - December 26, 2023

Vinkoo Chakraborty, President, Rapport Chrome (an OOH arm of IPG Mediabrands India) says that OOH has sustained its position as a pivotal medium for creating impact across various categories

LMX, Adsmovil OOH expand pDOOH reach in Latin America with Latinad

By Rajiv Raghunath - December 19, 2023

This integration complements and strengthens LMX and Adsmovil OOH’s commitment as a full-stack solution in Latin America, powered by Moving Walls

Core Media Pakistan crafts unique moss billboard showcasing Meraj Housing project

By Rajiv Raghunath - December 14, 2023

The billboard is made up of thousands of synthetic plants and moss

Israel-based tech company Perion acquires leading global full-stack DOOH platform Hivestack

By Rajiv Raghunath - December 12, 2023

Transaction allows Perion to be at the forefront of the fast-growing DOOH channel, further diversifying its offering and expanding its global footprint

WOO opens registration for Hong Kong 2024 Global Congress

By Rajiv Raghunath - December 05, 2023

Asia is at the cutting edge of OOH technology and innovation and Hong Kong 2024 will be unmissable, says WOO President Tom Goddard

Pikasso Jordan extends its advertising concession with The Abdali District in Amman

By Rajiv Raghunath - December 05, 2023

Pikasso Jordan will deploy a new range of digital displays that include 4 new large format LED screens, one of them at an angle, to deliver 3D anamorphic contents in addition to a network of LCD digital totems.

Core Media Pakistan showcases ground-breaking Ponds audible DOOH extravaganza

By Rajiv Raghunath - December 04, 2023

Overcoming logistical challenges and stringent health and safety protocols, the creative team crafted a larger-than-life roadside spectacle that promises an unparalleled sensory experience, says team Core Media

Core Media Pakistan bags ‘South Asia Specialist Agency’ title for spectacular LUX campaign

By Rajiv Raghunath - December 01, 2023

The specialist agency wins the award at the Campaign Asia-Pacific Agency of the Year Awards

Lamar Advertising secures exclusive ad rights at St. Louis Lambert International Airport, US for 7 yrs

By Rajiv Raghunath - December 01, 2023

Lamar to upgrade and add both static and digital advertising displays at third-busiest medium-sized airport in the US

Diriyah evokes The City of Earth with The United – the first ever transatlantic OOH showcase

By Rajiv Raghunath - December 01, 2023

The United was developed as a collaboration between Ocean and Branded Cities to showcase latest DOOH technologies and immersive formats like Deepscreen® and Dreamroom 3D.

Pikasso Italia wins Euroma2 exclusive mall DOOH advertising concession

By Rajiv Raghunath - November 29, 2023

Euroma2 is one of the top lifestyle malls in Rome

COLES 360 supercharges retail screens through Broadsign

By Rajiv Raghunath - November 22, 2023

Over the coming months, Coles will migrate approximately 600 panels onto the Broadsign platform

Stellar Experience bags Singapore’s LTA road assets advertising operator contract for 10 years

By Rajiv Raghunath - November 15, 2023

Stellar Experience to manage and operate the advertising spaces at LTA-owned bus and taxi shelters as well as designated pedestrian infrastructure, with an option to extend for another six years.

JOLT set to charge up UK EV DOOH market

By Rajiv Raghunath - November 15, 2023

Opportunity for advertisers to reach both roadside and EV charging audiences at scale, says the company