Times OOH: Trailblazing the fast lane

By Rajiv Raghunath - July 18, 2014

Times OOH senior management talks about what it took to grow the company's turnover ten-fold in a matter of 7 years

Budget 2014-15: Focus on physical infrastructure projects will create new OOH assets

By Rajiv Raghunath - July 11, 2014

FM has proposed Rs 100 cr for Metro projects in Ahmedabad & Lucknow, development of airports in Tier I & II cities, and urban renewal plans which will spur city beautification projects

Kerala OOH: Brimming with growth opportunities

By Rajiv Raghunath - June 23, 2014

Industry leaders believe that innovative media and improved monitoring systems will accelerate OOH business growth in the state

Kerala OOH: Gearing up for the next growth wave

By Rajiv Raghunath - June 16, 2014

The Kerala OOH industry is assiduously etching a new growth story that revolves around self-regulation, good governance, social responsibility, and above all, client-centricity. The OOH industry enjoys high visibility in the God's Own Country by virtue of the expansive spread of outdoor media assets, hoardings in particular, across all cities and towns in the state. Rajiv Raghunath caught up with senior office bearers of Kerala Advertising Industries Association (KAIA) to get a sense of the local industry's business dynamics.

Vritti i–Media expanding OOH footprint with bus station announcement solution

By Rajiv Raghunath - May 19, 2014

The company initially introduced the solution in non-metro bus stations but now sees rising demand in metro bus stations as well