Rajiv Raghunath
Broadsign releases State of Static OOH Report
By Rajiv Raghunath - February 16, 2024
Findings paint a strong 2024 outlook, with workflow efficiency, automation and data and analytics technology, and sustainability key areas of focus
Srishti bags exclusive 7-year ad rights for Veer Savarkar International Airport, Port Blair
By Rajiv Raghunath - February 14, 2024
The airport is the veritable gateway to expanding tourism and other businesses in the archipelago
Ballyhoo Media partners with University of South Florida, The International SeaKeepers Society to advance climate research along Tampa Bay beaches
By Rajiv Raghunath - February 12, 2024
The collaboration aims to support the Seabed 2030 Program, a global initiative dedicated to mapping the ocean floor for a sustainable future.
UK’s 75Media acquires iQ OOH, nearly doubles roadside DOOH offering
By Rajiv Raghunath - January 19, 2024
The company will now operate over 200 digital billboards in a range of large and ultra large formats across the UK.
‘Micro-targeting is increasingly being seen in brand campaigns’
By Rajiv Raghunath - January 19, 2024
Lekshumanan Annamalai, Founding Partner, Coral Media sees an uptrend in hyper-local advertising
Eyetalk Media Ventures sets big vision with XL DOOH
By Rajiv Raghunath - January 17, 2024
XL DOOH, a new division of Eyetalk Media Ventures, is creating large format DOOH media powered by in-house tech
Pikasso Italia digitalises first wall of Milano Collection in the heart of Porta Romana District
By Rajiv Raghunath - January 16, 2024
Antonio Vincenti, CEO of Pikasso, says “this first Pikasso digital screen is a first step toward the objective of building a Milano Collection that covers all access routes to the City centre”
Wildstone closes landmark £350mn outdoor media infrastructure refinancing
By Rajiv Raghunath - January 16, 2024
Deal unlocks Wildstone’s European expansion amid surging digitisation
Florida-based Ballyhoo Media donates over $100,000 in billboard ad grants to 9 local small businesses
By Rajiv Raghunath - January 15, 2024
“As a small business ourselves, we understand that a little support can have a lasting impact,” says Adam Shapiro, President and CEO of Ballyhoo Media
‘Tech-led innovations at the forefront of OOH resurgence’
By Rajiv Raghunath - January 10, 2024
Dipankar Sanyal, CEO, Platinum OOH speaks about the key trends seen on the Indian OOH landscape
Spotlight on Lakshadweep likely to boost tourist arrivals at Agatti airport
By Rajiv Raghunath - January 10, 2024
Srishti Communications bullish on media business prospects at the airport
‘DOOH presents a compelling case for brands to invest more’
By Rajiv Raghunath - January 09, 2024
Haresh Nayak, Founder & CEO, Connect OOH Inc. says that DOOH's dynamic, targeted, and measurable nature aligns with modern marketing needs, attracting brands seeking interactive, data-driven, and engaging advertising solutions.
‘DOOH is giving clients greater options’
By Rajiv Raghunath - January 08, 2024
Atul Shrivastava, Group CEO, Laqshya Media Group expects double-digital growth in the current year
‘OOH advertisers are growing in number’
By Rajiv Raghunath - January 05, 2024
Abhijit Sengupta, CEO, OAP also underlines the imperative of balancing media supply with demand
Tiger Party once again orchestrates New Year’s Eve countdown in Times Square
By Rajiv Raghunath - January 03, 2024
From behind the New Year’s eve ball drop, Tiger Party offers a close look at how DOOH solution amplifies commercial potential