Regulatory bottlenecks hurt OOH business in Kanpur

By Rajiv Raghunath - October 17, 2016

Industry body asserts that the Kanpur civic authority is dragging its feet on the issue although the OOH firms have met all compliance demands

Agra OOH industry body questions plan to make city's MG Road ad-free zone

By Rajiv Raghunath - October 06, 2016

The Outdoor Advertising Association of Agra maintains that there are many inconsistencies in the municipal body's outdoor advertising guidelines

KAIA means business when it comes to campaign duration

By Rajiv Raghunath - October 03, 2016

In a strongly-worded circular that was issued by KAIA to the members before Onam in mid-September, the Association urged the members to bring down the Onam festival-centred campaigns on the very day the campaign duration ended.

Advertising industry can significantly add to Railways' revenues: Suresh Prabhu

By Rajiv Raghunath - July 09, 2015

An exclusive interview with Union Railway Minister Suresh Prabhu

Vijas Digital: Building on the gains

By Rajiv Raghunath - June 05, 2015

Mumbai-based digital printing major Vijas Digital has completed 20 years in business. The firm's directors Jamal Agwan and Altaf Agwan share their perspective on the printing industry's growth opportunities and challenges

Indicash takes up'Powered By' sponsorship of OAC 2015

By Rajiv Raghunath - June 04, 2015

This is Tata Communications Payment Solutions Limited's first association with OAC

Railway Minister Suresh Prabhu to inaugurate OAC 2015 in Mumbai

By Rajiv Raghunath - April 20, 2015

Railway Minister will deliver the keynote address on Day 1 of OAC 2015

Unison Advertising gains domineering presence in Delhi NCR market

By Rajiv Raghunath - March 13, 2015

Three OOH media owning firms in Delhi - Brite Neon Signs, Landmark Outdoor Media Service (LOMS) and Glamour Advertising - consolidated their media assets under a new entity called Unison Advertising that was formally launched in early February

Media owning firms in UP need to push up rates: Day Night Media

By Rajiv Raghunath - March 09, 2015

Sheikh Faizan, Marketing Head, Day Night Media says that media owning firms in the UP markets are now cognizant of the urgent need to consolidate the rates offered to their direct clientele as well as to national OOH agencies

KMC files report against 4 defaulting agencies in Kolkata

By Rajiv Raghunath - March 05, 2015

The Advertisement Department of Kolkata Municipal Corporation (KMC) has filed a report against the four defaulting agencies with the Officer-in-Charge, New Market Police Station, S N Banerjee Road, Kolkata.

KMC proposes stringent action against four agencies in Kolkata

By Rajiv Raghunath - March 02, 2015

The Advertisement Department of Kolkata Municipal Corporation (KMC) has issued a note citing that"there is an outstanding of huge amount” due from the four agencies.

B Natural makes an impactful OOH splash in Bengaluru

By Rajiv Raghunath - February 26, 2015

Crossroads executed the 21-day campaign in the city in a highly creative fashion, keeping in view the target audience

Milestone Brandcom wins OOH mandate from Bharti Airtel

By Rajiv Raghunath - February 24, 2015

Nabendu Bhattacharrya, CEO & MD, Milestone Brandcom, confirmed the development and expressed his deep satisfaction at winning what is viewed as the largest account in the OOH domain.

Crossroads crafts looming presence for ITC Foods''Gum On' in Bengaluru

By Rajiv Raghunath - February 19, 2015

Crossroads has used some 116 sites for the campaign, mainly comprising billboards. Media properties on bqs, skywalk and mall have also been innovatively used to run the campaign

IOAA invites Tony Jarvis to India for discussions with OOH industry leaders

By Rajiv Raghunath - January 08, 2015

Global advertising and research architect Tony Jarvis, Proprietor & Research Architect at Olympic Media Consultancy, will hold discussions with heads and representatives of OOH media owning firms, OOH specialist agencies and advertisers in New Delhi, Mumbai, Kolkata and Lucknow during January 10-16 to make an assessment of the ground realities to be considered for developing an OOH audience measurement system for the industry