Vivo casts entire Patna railway station in a blue hue

By Rajiv Raghunath - April 12, 2017

Century Group of Companies has executed the brand campaign that covers both the inside and outside premises of the railway station.

Naren Patel, MD of UK's Primesight to address OAC 2017

By Rajiv Raghunath - April 11, 2017

Naren Patel would be speaking on the emerging DOOH trends worldwide with particular focus on the takeaways from the UK market where OOH has also withstood competition from social media

Century Group bags sole ad rights at Patna, Agartala airports

By Rajiv Raghunath - April 10, 2017

The OOH firm, having won the rights for 10-years each, plans to introduce compelling media options like digital media to attract a greater number of advertising brands

Agra OOH industry cries foul against civic body moves

By Rajiv Raghunath - April 05, 2017

The Outdoor Advertising Association of Agra says the Agra Municipal Corporation's decision to exponentially increase the ad tax rates is highly arbitrary and particularly hurts the small media owning firms

Lavkush Enterprises bags sole ad rights on electric pole kiosks in Lucknow

By Rajiv Raghunath - March 30, 2017

The pole kiosk media lends itself to advertising by a whole gamut of national and local brands

Australia's oOh!media, CommBank collaborate to use real client data for campaign

By Rajiv Raghunath - March 28, 2017

Answers to a series of questions about real challenges facing Australians are being collected via CommBank ATMs and online as part of the bank's'CAN' brand campaign. They are appearing on over 1,100 of oOh!'s digital screens in CBD office towers, cafés, airports, retail centres and on large format roadside billboards.

Signpost India takes off with Kolkata airport rights

By Rajiv Raghunath - March 27, 2017

The OOH firm outbid competition from some of the biggest players in the airport media space to win the rights for a period of 10 years

Indian Railways invites bids for commercial publicity rights in 5 zones

By Rajiv Raghunath - March 07, 2017

Indian Railways has invited technical bids for commercial publicity rights in the North Western Railway Zone, North Central Railway Zone, North Eastern Railway Zone, Southern Railway Zone, and West Central Railway Zone. All technical bids will be received until 3PM on March 23, 2017.

High-decibel sports events create compelling in-stadia branding opportunities

By Rajiv Raghunath - March 06, 2017

As a case in point, Bengaluru's Chinnaswamy Stadium that has hosted the 2nd India-Australia Test Match was enveloped with in-stadia branding of PayTM, Kent RO, Hero Group, BSNL, Bharti Cement, Wild Stone, Britannia Good Day, IDBI Federal and Servo. Dalmia Cement branded the two giant electronic scoreboards above the sight-screens.

Ignore technology at your own peril: Alok Jalan

By Rajiv Raghunath - February 21, 2017

Laqshya Media Group is planning to set up an in-house tech lab even as the top management takes strident steps to create a range of digital assets, more particularly in the controlled indoor environments.

Cutting-edge mobility solutions will add new strings to OOH bow: Suresh Balakrishna

By Rajiv Raghunath - February 20, 2017

Balakrishna asserts that OOH is one medium that provides for maximum creative thinking, innovations and use of new technologies

BBMP pushing for many more FOBs, skywalks in PPP mode

By Rajiv Raghunath - February 06, 2017

6-7 FOBs coming up soon; the civic body had also called for tender for 80 FOBs/skywalks

Prakash Arts opens integrated FOB in Bengaluru's Jayanagar

By Rajiv Raghunath - February 01, 2017

Prakash Arts has adhered to the best structural and design standards in building this integrated public utility

BJP vests Pioneer with outdoor duties in central UP ahead of elections

By Rajiv Raghunath - December 26, 2016

The OOH firm is currently putting up the large formats

Jaycee Ads crafts Vodafone's mega stadium gallery branding in Thiruvananthapuram

By Rajiv Raghunath - October 19, 2016

The branding, which will remain for a period of one year, spans a massive 77,000 sq. ft of gallery space and was executed by Jaycee Ads over 36 days