Static displays not enough to drive DOOH growth: Tom Goddard

By Rajiv Raghunath - September 28, 2018

Tom Goddard, President, FEPE International and Chairman, Ocean Outdoor, UK advocated greater use of streaming content, interactive technologies and the like to drive deeper OOH audience engagement

Victoria Beckham debuts on Piccadilly Lights

By Rajiv Raghunath - September 11, 2018

The DOOH campaign, celebrating the designer’s debut London Fashion Week show, opened with a rotation of three spectacular images featuring Victoria Beckham

IOAA approaches Karnataka Govt citing large format printing flex not a threat to environment

By Rajiv Raghunath - September 06, 2018

Makes representations seeking deletion/withdrawal of ‘flex’ from the Forest, Ecology and Environment Secretariat Notification No. FEE 17 EPC 2012, Bangalore dated 11.03.2016

Ocean invites entries for annual digital creative contest

By Rajiv Raghunath - September 06, 2018

Ideas that raise the bar will win a share of a £650,000 prize fund and the chance for those concepts to be showcased across Ocean’s multiple environments and iconic digital formats across the UK

Trivandrum International Airport in expansion spree

By Rajiv Raghunath - August 31, 2018

The airport has seen highest increase in passenger traffic volume among AAI airports

Leo Burnett, British Dyslexia Association create a moment of collective dyslexia

By Rajiv Raghunath - July 17, 2018

To encourage a more dyslexic-friendly society, Leo Burnett London and The British Dyslexia Association are using facial detection technology on Ocean’s DOOH screens to give everyone an idea what it’s like to live with dyslexia

WCRS & Sky Ocean Rescue reveal biggest threat to seas

By Rajiv Raghunath - July 04, 2018

WCRS has created The Ocean’s Biggest Threat, a digital out of home campaign for Sky Ocean Rescue, to mark Plastic Bag Free World Day on July 3

DTC invites bids for unipoles under North/East MCD jurisdiction

By Rajiv Raghunath - June 29, 2018

The media rights will be given for a period of 5 years

Ocean to beam Wimbledon Finals matches live on its new full motion screen in Westfield Square

By Rajiv Raghunath - June 28, 2018

Ocean Outdoor has agreed a partnership with the All England Lawn Tennis Club (AELTC) which will see highlights from Wimbledon shown across Ocean’s full motion large format screen portfolio.

Ocean Outdoor acquires Scotland’s Forrest Media

By Rajiv Raghunath - June 04, 2018

The deal expands Ocean’s national footprint and enhances its position as a leading large format DOOH operator in the UK, with an offering which will now include Edinburgh and Glasgow

IOAA intensifies action on illegal sites; to report matters directly to brands

By Rajiv Raghunath - May 07, 2018

In a circular sent to its members and specialist agencies, IOAA has stated that it shall directly write to brands that have used any unauthorised outdoor site in any market for ad displays; if the ad displays are not removed within a week of the intimation, IOAA shall forward the information to the concerned municipal body

OOH industry continues to bear burden of inconsistent, arbitrary ad taxes

By Rajiv Raghunath - April 18, 2018

Why must different civic bodies apply different tax norms when the purpose of GST implementation was to bring about uniformity in taxes?

Srishti Communications bags Trivandrum airport media rights

By Rajiv Raghunath - April 13, 2018

The exclusive contract provides for the OOH firm to design, develop, operate and market the media assets at the airport for 10 years

Ocean Outdoor launches ‘Ocean for Oceans’ to #StopThePlasticTide

By Rajiv Raghunath - January 30, 2018

Ocean has announced a 3-year partnership with the Marine Conservation Society that will enable the charity to magnify its campaigns and engage millions of people in eradicating single-use plastic from the oceans

IOAA initiates separate chapter for large format digital printers

By Rajiv Raghunath - November 20, 2017

At the inaugural meeting in support of this initiative, conducted in New Delhi on November 16, IOAA underlined the criticality of putting in place a dedicated vertical chapter helps the digital printers in dealing with issues relating to regulatory mandates, GST provisions, among others