Rajiv Raghunath
Ocean, AGS Airports launch 40m advertising tower near Glasgow International Airport
By Rajiv Raghunath - February 26, 2019
The double-sided advertising screen will deliver more than two million impacts a fortnight as motorists and their passengers travel in both directions along the M8 motorway corridor between Glasgow and Edinburgh
Airport privatisation enters new phase as Adani Group wins bids to operate 5 airports
By Rajiv Raghunath - February 26, 2019
With the large quantum of investments that will go into these airports, the infrastructure and services will be greatly augmented; in the medium to long term, that will augur well for the airport advertising business
Piccadilly Lights a modern global landmark: Ocean study
By Rajiv Raghunath - February 05, 2019
The prestigious brand advertising platform engages positively with audiences on an emotional level
Display Metrics India unveils OOH metrics development roadmap
By Rajiv Raghunath - January 18, 2019
Display Metrics has teamed up with Czech Republic-based MGE Data and the Indian arm of IPSOS to develop Metrics for Out-of-Home Displays (MOD) for the Indian OOH industry in association with IOAA
Srishti Communications bags exclusive ad rights at Hubballi Airport
By Rajiv Raghunath - January 15, 2019
The OOH firm has won the rights from AAI for a period of 5 years
Ocean to develop digital screens in UK’s Southampton
By Rajiv Raghunath - January 15, 2019
Ocean will replace and upgrade the Southampton City Council’s existing roadside billboards with enhanced digital screens
#RockTheRibbon goes big on full motion screen
By Rajiv Raghunath - December 01, 2018
Created by St Luke’s Communications, ‘Rock the Ribbon’ is harnessing Ocean’s fibre powered infrastructure to transform people into virtual dancing red
Broadsign, MobPro tie up for programmatic DOOH & mobile campaigns
By Rajiv Raghunath - December 01, 2018
Brands and agencies can now run hyper-targeted location-based multichannel campaigns via Broadsign’s global network of screens and MobPro’s mobile expertise
Govt move to privatise 6 AAI airports likely boost for airport media biz
By Rajiv Raghunath - November 12, 2018
The move to further develop Ahmedabad, Jaipur, Lucknow, Guwahati, Thiruvananthapuram and Mangaluru airports via the PPP route is in tune with marked increase in air passenger traffic growth
Twitter celebrates big cultural moments on Piccadilly Lights
By Rajiv Raghunath - October 30, 2018
The campaign is created and planned by Twitter in association with Ocean which operates the Piccadilly Lights on behalf of Landsec
LA-based WOW Media launches digital billboards along busiest US freeway
By Rajiv Raghunath - October 26, 2018
The two-sided structures are the largest digital signs in the LA region at 20’ x 60’
Ocean, Proximo Spirits release dark spirit of The Kraken
By Rajiv Raghunath - October 25, 2018
Planned by Media Campaign and created in conjunction with Ocean Labs for Proximo Spirits, the eight-day campaign is running across Ocean’s The Loop city centre screens in Manchester’s northern quarter
Kannur airport all set for take-off
By Rajiv Raghunath - October 11, 2018
The airport, to be commissioned on Dec 9, will have pan-India and international flight connectivity
‘Transit media & internet make a strong combination’
By Rajiv Raghunath - October 04, 2018
Alexander Epin, CEO, TMG, said the firm will soon be launching TMG Online Advertising
‘DOOH growth not at the expense of classic media’
By Rajiv Raghunath - October 01, 2018
Addressing the International OOH Congress in St Petersburg, Annie Rickard, ex-Global President, Posterscope asserted that “if OOH does not grow”, it would be because the industry has not done enough in that direction