oOh!media expands digital roadside footprint leveraging data and insights

By Rajiv Raghunath - June 26, 2019

The data-led approach helps oOh! In developing sites that deliver superior audience metrics

Ocean’s Alliance extends into China in pact with Phoenix Metropolis Media

By Rajiv Raghunath - June 24, 2019

Phoenix Metropolis Media joins Ocean’s Alliance Network, giving advertisers access to handpicked premium outdoor screens across China and 12 other global cities, along with the UK wide portfolio and three Netherlands subsidiaries now operated by Ocean

PATTISON Outdoor onboards Broadsign for network optimisation

By Rajiv Raghunath - June 12, 2019

The partnership to enable dynamic content delivery, yield optimisation, and programmatic capabilities across PATTISON’s 4,000 screens in Canada

Broadsign acquires Canadian DOOH programmatic exchange Campsite

By Rajiv Raghunath - May 09, 2019

Combined offering to further streamline automated buying and selling of DOOH inventory

Accelerate industry transformation: Jean Charles Decaux

By Rajiv Raghunath - May 03, 2019

While the industry’s share of ad spends at 6.7% has not declined, as has been the case with print and television, there is scope for increasing the share to 10%

FEPE International rechristened as World Out of Home Organization

By Rajiv Raghunath - May 02, 2019

This was announced at the 60th FEPE Congress in Dubai

Broadsign inks pact to acquire Ayuda Media Systems

By Rajiv Raghunath - April 24, 2019

The combined entity will offer a unified OOH media inventory, marketing and sales management solution, streamlining static and digital OOH operations for media owners

Showers trigger ‘The Sea Is The Sky’ campaign in UK cities

By Rajiv Raghunath - April 17, 2019

‘The Sea Is The Sky’ was an Ocean digital creative competition winner

UAE’s BackLite Media launches BackLite Cinema

By Rajiv Raghunath - April 17, 2019

Backlite Media is now the advertising partner for Roxy Cinemas at Boxpark, La Mer, The Beach and City Walk

Floating billboards take OOH into new territories

By Rajiv Raghunath - March 22, 2019

Miami-based Ballyhoo Media makes the most of audiences at beaches and riverfronts

6 brands win media worth over $2mn at 2019 oOh! Unmissable Award

By Rajiv Raghunath - March 22, 2019

Luxury vehicle company Lexus received two awards

Broadsign, Starlite Media team up to transform retail centre advertising

By Rajiv Raghunath - March 13, 2019

Starlite has begun deploying the complete Broadsign Platform to convert its growing network of 6,000 static outdoor ad displays to free-standing digital units and scale quickly with programmatic capabilities

UK’s Ocean acquires Ngage Media, Interbest as it expands into continental Europe

By Rajiv Raghunath - March 12, 2019

Ngage Media and Interbestare two leading independent companies operating across the Netherlands

Australian Ethical first to use SmartSkins that will be recycled into park benches, polymer products

By Rajiv Raghunath - March 12, 2019

SmartSkins sets a new benchmark for the OOH industry with the substrate and mounting ropes being 100% recyclable, while also maintaining the high quality of traditional billboards and being cost effective

Talon buys US OOH agency Grandesign

By Rajiv Raghunath - March 08, 2019

The acquisition is part of company’s plan to build a “Smarter as Standard” footprint in the U.S